Elevating Brands with
Captivating Visuals

Brand photography & Videography for entrepreneurs and small business owners in Orlando & Central Florida looking to stand out in a competitive market.

  • Rediscover your inner spark & self-confidence
  • Make a positive first impression as the face of your business
  • Increase engagement and build trust with potential customers
  • Grow your business without growing the hustle

Brand photography & videography for  business owners in Orlando & Central Florida.

welcome! so happy you are here

Are you struggling to stand out in a crowded market? 

Whether you have a dedicated team or run your own marketing, I know it can be challenging to keep an active online presence.  Especially if you don't have a selection of high-quality photos to choose from.

Most people come to me with some level of hesitation or discomfort about being on camera. They see themselves as the leader behind the scenes – and that’s what they prefer.

The thing is, hiding behind the scenes makes you work harder to achieve the level of success you desire. By staying behind the scenes, you miss out on the opportunity to build meaningful connections with your clients before you even engage with them. 

Why would I need to be in front of the camera? People want to know about my offer, not about me. 

Have you had any of these thoughts?

What do I even capture if I sell a service? It’s not like I have stock to photograph.

How am I supposed to have new images weekly? I just don’t have the time.

I’ve seen it time and time again. I’ve been there. I’ve overcome it. And I can help you do the same.

I’m a Florida-based brand photographer working with service providers and small business owners like you to bring out their spark and help them discover joy and confidence through photography.

I’ve seen countless entrepreneurs hide behind their businesses and wonder why they fail to connect with their audience. I was there, hustling to grow my business and achieve my goals, thinking my place was behind the camera – not in front of it. Until I decided to show up for myself the way I encouraged clients to do so. And let me tell you, it allowed my business to thrive with ease. 

How about we make it happen for you?!

Hi there! I’m so glad you’re here. My name is Jocelyn Espejo, but everyone calls me Jo.

your new brand photography partner

I'm Jocelyn

ORLando brand photographer

Within 2 weeks, you’ll receive a digital gallery of ready-to-use photography to transform how you show up online.

Show up


Enjoy your shoot & discover a fun new way to present your authentic self.

Glam up


Schedule a discovery call to get to know each other and determine which of my packages better suits your brand needs.


Each of my packages is a mix of carefully curated photography services to cater to your needs and stage of business. No need to compromise budget or priorities to get gorgeous photos you’re proud to show off!

A photography package that’s right for you.

“I absolutely loved working with Jo for my branding photos. She had lots of ideas and was very creative. So excited to work with her again! 🥰”

"I absolutely loved working with Jo!"

Jessica Rosario, Consultant

love notes

High-quality photography is essential in building an authentic online presence & fostering a genuine connection with your ideal clients.

ready to get started?

How about we streamline it for you?

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Unlock the power of visual storytelling with our FREE guide: 10 must-have images for every brand.