About

I’ve had a camera in hand ever since I can remember. One day, a college friend asked me to photograph her brother’s wedding. I said, I’m not a professional photographer, but I can. I posted these on social media, and the next thing I knew, two other people reached out asking me to photograph their weddings. And my journey with professional photography began.

I was a wedding photographer for six years, which eventually led to family photography.

What’s funny is every new opportunity consisted of people reaching out to request something I hadn’t done before (like newborn or senior portraits), me saying I don’t do that, but I could, and before I knew it, it was time to go full-time and ditch my corporate career. 

Yep, that was me.

Brand photography and videography is one of the most important investments you can make to increase your visibility, build a genuine connection and establish credibility with ease.

Brand photographer & your new creative partner. You know those people who, as far as you can look back, always had a camera in hand to capture every memory.

I'm Jocelyn.

Hey there! 

My Journey as a Brand Photographer 

branding by jo story

CORINNE DEFILIPPIS, REALTOR

She is so professional, kind, and so insightful. She positioned me and directed me for our photos an was so creative with her ideas! I was very impressed with the results! The photos are so natural and really everything that I expected! Thank you Jocelyn!

"Jo was amazing beyond words!”

Coleman Combs

They quickly became my new headshots and profile pictures for everything I use. I loved working with her and would definitely recommend anyone to Branding by Jo for the branding/photo needs

My photos came out incredible!

Darla Cintron

She was organized and set me at ease through picking out my wardrobe and setting me up with hair and makeup! Thank you Jo!

Working with Jo was an incredible experience

Toni L Maupin

She helped me select the wardrobe and made it such an easy experience for a photo shoot! Thank you for your time and dedication.

Jo was a delight to work with!

 for building rapport and earning trust with your ideal clients.

By 2022, I decided to niche down into branding as it fuels my soul and also aligns with my priorities in this phase of my life. My background is in business management, and I’m able to mix that experience with the creative side of photography.

I have been in your shoes. I, too, was afraid to fail, afraid to show up. Once I did, I saw my business transform – without me doing anything different than showing myself to my audience. And I want to help you achieve the same. I want you to find your confidence – and how I do that is through photography.


Showing up authentically and confidently does wonders

 but once I decided to get out of my own way and start believing I could do this thing, it was a game changer!

I used to think mindset talk was woo woo.....

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with elevated brand visuals in my business can transform it.

I know from personal experience how showing up

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When you work with me, I become your personal cheerleader.

I believe in collaboration over competition, and lifting others up fuels me

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I’m honored that you’re considering me as your partner in this journey!

Get to know me a bit more

book a consultation

High-quality photography is essential in building an authentic online presence & fostering a genuine connection with your ideal clients.

How about we streamline it for you?

Work with me

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Hi there! I’m Jocelyn!

I’m a Florida-based brand photographer working with service providers and small business owners like you to bring out their spark and help them discover joy and confidence through photography.

Photographing your moments in San Francisco, California

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