Most entrepreneurs don’t struggle because they lack skill or passion. They struggle because they play it safe. Safe feels comfortable. Safe feels predictable. But in business, safe often means invisible. That’s why this week on The Branded Impact Podcast, we’re diving into “Bravery in Motion: How Boldness Fuels Brands That Last.” I sat down with […]

personal branding

Bravery In Motion: How Boldness Fuels Brands That Last

Professional branding coach Jo Espejo smiling in a white blazer and jeans for Branding by Jo personal brand photography.

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Consistency isn’t optional. It’s essential.We hear it all the time in entrepreneurship: show up, keep showing up, and don’t stop showing up. But why does consistency matter so much in building a strong personal brand, and why do so many talented entrepreneurs still struggle with it? In Episode 13 of The Branded Impact Podcast, I […]

personal branding

How Consistency in Personal Branding Builds Lasting Success

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Being featured on a podcast is such a powerful opportunity. It is your chance to share your story, your expertise, and your message with an entirely new audience. But here is the truth: the real magic happens when you share that episode with your own community. When you promote your guest episode, you are not […]

personal branding

How to Promote Your Podcast Guest Episode with Ease 🎙️

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Here’s the truth: your brand isn’t meant for everybody.And honestly? That’s your superpower. When you try to appeal to everyone, you end up resonating with no one. Your message gets watered down, your presence fades into the noise, and your impact diminishes. But when you focus on the right people, the ones who share your […]

personal branding

Authentic Branding: Why Your Brand Isn’t for Everyone (And That’s a Good Thing)

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When it comes to building a brand that lasts, it’s not just about logos, trendy taglines, or the latest social media hack. A truly impactful brand is rooted in the expertise you share and the authority you embody every single day. Your brand becomes a stage where your credibility is showcased and remembered long after […]

personal branding

Rise as the Expert & Build a Legacy Brand

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Branded Impact Podcast | Episode 10 featuring Tami Chapek, Founder of We Inspire We In a world where titles no longer define leadership and “boss energy” isn’t reserved for the corner office, redefining what it means to lead isn’t just a trend—it’s a necessity. In this episode of The Branded Impact Podcast, I sat down […]

personal branding

reDEFYning Leadership: Why Your Leadership Brand Matters as Much as Your Business Brand

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If you’ve ever wondered how to authentically land brand deals—without faking influencer status or chasing vanity metrics—this episode of The Branded Impact Podcast is for you. 🎙️ I sat down with Jenny Dinh Safransky, founder of JDS Projects, a boutique talent agency that supports female creators in building meaningful, purpose-led brand partnerships. Jenny’s story is […]

personal branding

How to Land Purpose-Driven Brand Deals as a Creator or Entrepreneur

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Want people to trust you?Here’s the truth:You don’t need a complicated sales funnel, a 10-step marketing strategy, or hours of content planning to build brand trust. What you do need is authentic visibility. Real, aligned, human connection through personal branding. In today’s world of polished templates and AI-generated captions, your audience is craving something different.They […]

personal branding

The Fastest Way to Build Trust Online (Hint: It’s Not a Funnel)

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What if the connections you need to grow your business are just one authentic conversation away? In a world where “networking” can feel transactional or awkward, The Branded Impact Podcast invites you to reimagine what it really means to connect. In this week’s episode, we sit down with Emily Lampkin, founder of The Women Leader […]

personal branding

Real Conversations, Real Growth: Ditch the Pitch and Network with Purpose: Mastering the Art of Networking: Strategies for Real Success with Emily Lampkin

Branding by jo personal brand photos dec '24 (139)

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Ever walk into a room and instantly feel the vibe?Maybe it’s the lighting. Maybe it’s the energy.Whatever it is—you just know. Your brand works the same way. Is your brand saying what you think it’s saying?Even when you’re offline or in-between posts, your brand is speaking on your behalf. Constantly. 👀 That first scroll of […]

personal branding

Is Your Brand Saying What You Think It’s Saying?

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Hi there! I’m Jo!

I’m a Florida-based brand photographer working with service providers and small business owners like you to bring out their spark and help them discover joy and confidence through photography.