If you’ve been wondering how to trust your intuition to build a powerful personal brand, this episode of The Branded Impact Podcast is for you. If you’ve ever felt the nudge to pivot, raise your prices, post the bold message, or finally show up as the version of yourself that feels more real, this conversation […]

personal branding

How to Trust Your Intuition to Build a Powerful Personal Brand

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Embracing failure as a growth strategy in business leadership and brand growth isn’t something most entrepreneurs are taught but it’s often the exact mindset shift required to reach the next level. What if failure wasn’t a detour, but part of the plan? In this episode of The Branded Impact Podcast, I sat down with Jody […]

personal branding

Embracing Failure as a Growth Strategy (And Why It Might Be Your Next Breakthrough)

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How to Keep Your Brand Attracting High-End Clients With Updated Brand Photos If you are reading this, you are already doing something right. You are attracting aligned, next-level clients. You are building a brand rooted in intention, confidence, and momentum. This is not about fixing your brand. It is about protecting what you have built […]

personal branding

How to Keep Your Brand Attracting High-End Clients With Updated Brand Photos

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Personal branding and PR get lumped together all the time, but they play two very different roles in how women entrepreneurs grow. Branding is what builds trust when someone finds you. PR is what puts you in front of new, aligned audiences in the first place. Branding and PR are often lumped together, but they […]

personal branding

Branding vs PR: How Women Entrepreneurs Build Visibility That Converts

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Branding is not just your logo, your colors, or your website. It is the experience people have when they interact with your business and the leadership that shapes everything behind the scenes. If you are focused on building a brand that grows with you, not just building something that looks good at the start, you […]

personal branding

How to Build a Brand That Grows With You

BrandingByJoOct2025 KML086

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Branding by Jo Personal Brand Photos Dec '24 (138)

How Authentic Branding Builds Trust & Visibility Branding isn’t just how your business looks. It’s how it feels to experience you. In this episode of The Branded Impact Podcast, I’m joined by Katie Test Davis, Founder of Forthright Advising, a powerhouse communication strategist with nearly 20 years of experience helping child- and family-focused nonprofits tell […]

personal branding

How Authentic Branding Builds Trust & Visibility

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How Trust, Client Experience, and Boundaries Fuel Sustainable Growth Branding isn’t just how your business looks. It’s how it feels to work with you and that feeling is what scales. In this episode of The Branded Impact Podcast, host Jo Espejo talks with Meredith Heller and Jessica Lindsay. They are the co-founders of Prospect Events. […]

personal branding

Brand Experience That Scales a Business Without Ads

BrandingByJoOct2025 KML020

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Square The Branded Impact Podcast EP 27 (2)

Frequently Asked QuestionsA few reflections and answers inspired by this episode. Year-End Reflection for the Woman You’re Becoming As the year comes to a close, it is natural to reflect on what worked, what did not, and what quietly shifted along the way. But what if the year that did not go as planned was […]

personal branding

Not Behind, Just Becoming | Year-End Reflection for Women

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There’s something powerful about becoming the woman you’re called to be, but there is something even more transformative about unbecoming everything the world told you to shrink into. In this week’s episode of The Branded Impact Podcast, I sit down with Frannie Foltz, Kingdom communicator, speaker, writer, coach and host of a top 3% faith-based […]

personal branding

The Art of Becoming (and Unbecoming): A Conversation with Kingdom Communicator Frannie Foltz

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When Tina Keyes started Florida Divorce Coaching + Mediation, she had a clear mission: help families navigate divorce with compassion and clarity. But she quickly realized that having a heart-centered business was not enough. Her brand, client experience, and online presence needed to reflect her expertise and purpose. In this episode of the Branded Impact […]

personal branding

How to Build Trust & Elevate Your Client Experience on the Branded Impact Podcast with Featured Guest Tina Keys

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Hi there! I’m Jo!

I’m a Florida-based brand photographer working with service providers and small business owners like you to bring out their spark and help them discover joy and confidence through photography.