And now there are 7! Baby V made his debut into this sweet family 2 weeks ago, and the world is a better place since he arrived. Mom agrees too naturally!
We were supposed to meet earlier this week, but we got rained out. That’s Florida for you! It rained for the majority of the day, and I was afraid we’d get rained out again, but the rain held off thankfully. We made the best of the heat and avoiding the dreadful mosquitos to take advantage of this beautiful location at sunset!
Little Miss was a bit camera shy, and slightly uncooperative. Momma was a little bit worried because she didn’t seem to want to smile. Despite the worries though, after some patience and a little coaxing we got some seriously amazing photos!
It certainly helps that each one in this family has beautiful smiles. It was such a joy to capture this milestone moment for this family. I hope to be able to have the opportunity to capture them again as the kiddos grow!
Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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