
As time goes by, life will get hectic and crazy and these memories will start to fade. Planning a BFF session will help preserve these memories forever and help create some new ones during this fun photo shoot! Below are some tips to help you come up with a plan for your session:

- Location
Choose a location that means something to you and your bestie. If you like to hang out at the local skate park or walk around the town square, these are places we could go for your session.


- Props
Now it’s time to think about props. Do you want to bring your sunglasses because you guys are obsessed with oversized shades? How about a copy of your favorite magazine so you can look through it and get all the latest celebrity gossip during our session – talk about multi-tasking! Do you play the same sports or different sports? If so, you can bring some team swag to your session! We can even stop by and grab some props during your session – if you are coffee lovers, we can take some photos of you and your BFF at your favorite coffee shop, or we can stop for some ice cream cones for some super cute shots. Think about the things that you guys like to do together and bring items that will reflect it in the photos.

- Clothing
When it comes to clothing, you don’t want to be completely matchy-matchy (unless you are going to the twin BFF look). However, you don’t want to clash either. Choose a color palette that looks good on both of you and coordinate your outfits with colors from that scheme. Don’t forget to bring matching shoes and accessories.


I hope these girls stay in each other lives as the years go on.

Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!



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