I had the joy of capturing an in-home lifestyle newborn session for Baby Cash. And like always the best part was the newborn baby snuggles!! This little nugget was weighing in just over 6 pounds and slept soundly for the entire session!! His mom & dad are huge UCF Knight fans, Charge on! One day when he’s a UCF Knight football star I’ll get to say I met him when he fit inside a football helmet – and that isn’t hypothetically speaking.
Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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