Client Spotlight: How the Roofing Wonder Woman Built a Bold Brand with Branding by Jo

In a traditionally male-dominated industry, Carrie Moreau—known as the Roofing Wonder Woman—has shattered expectations and built a bold, trusted personal brand. Through Branding by Jo’s Client Spotlight Interview Series, we’re excited to share Carrie’s inspiring journey of resilience, visibility, and empowerment in the roofing industry and beyond.

Carrie’s brand blends her deep roofing expertise with a fun, unforgettable persona that clients connect with instantly. But her success didn’t happen overnight—it was shaped by self-trust, intentional branding, and visuals that tell a powerful story.

How the “Roofing Wonder Woman” Brand Began

Carrie’s fascination with Wonder Woman began in childhood. Years later, as she stepped into the roofing business, she craved a brand identity that felt strong, memorable, and joy-filled. Combining her love for the superhero with her professional mission, she created the Roofing Wonder Woman identity.

“People love introducing me as the Roofing Wonder Woman; it makes them smile and brings joy!” — Carrie

The persona stuck—and so did the trust it built with clients.

Facing Challenges, Building Confidence

Carrie’s early years in the field weren’t easy. Like many women in male-dominated spaces, she experienced doubt, unsolicited advice, and a constant need to prove herself.

“I was constantly being ‘mansplained’—but once I fully trusted myself, others did too. My brand is about trust, and it starts with me.”

That shift helped Carrie go from overlooked to unstoppable, growing a brand that clients rely on for quality and care.

A Brand That Grows Organically

Carrie’s commitment to excellence and relationship-building has turned one referral into many. “It’s like building a family tree of clients. Word-of-mouth has been everything.” Her five-star service, paired with a recognizable and aligned brand, has created a ripple effect of referrals and brand loyalty.

Visibility Through Brand Photography

Before working with Branding by Jo, Carrie’s brand was mostly a logo. Now, thanks to a Wonder Woman-inspired headshot and a suite of professional brand photos, her audience instantly connects with her personality and presence.

“These photos make you feel more confident in your business—and help clients know, like, and trust you.”

Her favorite image is now the front of her business card—a bold, on-brand headshot that makes an impression long after the conversation ends.

The Impact of Brand Photography with Branding by Jo

Working with Branding by Jo has been transformative for Carrie’s brand presence. Her Wonder Woman-inspired headshot, featured on her business card, has become a memorable symbol of her brand. Carrie explains, “I wasn’t visible at all before, only a logo. But these brand photos allow clients to see and connect with me.” The professional photography not only enhances her visibility but also builds trust with potential clients who now recognize her as a familiar, reliable face.

For anyone considering a branding shoot, Carrie offers this advice:

“These photos will make you feel more confident in your business, and everyone who sees them will feel like they know, like, and trust you. It makes closing sales easier and creates an instant connection.” Carrie M. Co-Founder of Certified Best Roofing

Carrie Moreau’s story, showcased through Branding by Jo’s Client Spotlight Interview Series, is an inspiring reminder that your brand can be a reflection of your unique personality and values. As the “Roofing Wonder Woman,” Carrie has built a successful business on trust, resilience, and empowerment—qualities that have helped her thrive in the roofing industry and create meaningful connections with clients.

Watch Interview: Branding by Jo | Client Spotlight Interview Series Featuring Carrie Moreau

Carrie’s dedication to excellence doesn’t stop at her story—it’s reflected in every roof her team touches.
Trust your next roofing project to Certified Best Roofing. Learn more about their work here.

Jocelyn Espejo