As the holiday season wraps up, it’s a great time to reflect on the year and prepare for the opportunities ahead. Christmas is about family traditions, laughter, and magical moments that make the season special. But as we enter the quiet week between Christmas and New Year’s, it’s also a perfect moment to pause, reflect, […]

Business

Boost Your Brand

"Branding photo of a woman arranging pages on a table, showcasing creativity and professionalism in a workspace setting."

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Confident woman with blonde hair in a navy blazer, smiling warmly while seated on a golden velvet couch, with Wonder Woman print details on her blazer sleeves and tattoos visible on her forearm. Photographed in a modern, light-filled living space by Branding by Jo.

In a traditionally male-dominated industry, Carrie Moreau—known as the Roofing Wonder Woman—has shattered expectations and built a bold, trusted personal brand. Through Branding by Jo’s Client Spotlight Interview Series, we’re excited to share Carrie’s inspiring journey of resilience, visibility, and empowerment in the roofing industry and beyond. Carrie’s brand blends her deep roofing expertise with […]

Business

Client Spotlight: How the Roofing Wonder Woman Built a Bold Brand with Branding by Jo

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Creating Holiday Magic in Your Branding: Tips for Storytelling, Marketing, and Spreading Cheer with Branding by Jo As the holiday season draws near, I wanted to take a moment to wish you all a very Merry Christmas and a Happy New Year! This time of year is a beautiful reminder of the importance of slowing […]

Business

Deck the Halls

"Camera in front of a decorated Christmas tree, ready to capture holiday memories."

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Evoto

Having professional photos ready for automation in marketing makes a big difference. With images from a branding photographer, businesses can create cohesive campaigns. These images reflect the brand’s personality and help build trust. At the same time, they streamline marketing efforts. In today’s digital age, automation is essential for businesses looking to streamline operations, engage […]

Business

Ashley V spotlight

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Do you often find yourself struggling to come up with new ideas or feeling uninspired? If so, it’s time to unlock your creative potential and ignite your imagination with an inspiration board. An inspiration board is a visual representation of your thoughts, ideas, and inspirations that can serve as a powerful tool to jumpstart your […]

personal branding

Spark Your Creativity

"Branding photo of a woman arranging pages on a table, showcasing creativity and professionalism in a workspace setting."

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Discover how video branding can transform your personal brand by creating authentic connections, boosting visibility, and establishing credibility. Learn tips for success!

client tips

Personal Branding

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Are you gearing up for an exciting branding shoot to capture the essence of your business and create stunning visuals? To ensure that your shoot goes smoothly and that you have everything you need, it’s essential to come prepared. In this post, we’ve put together a comprehensive checklist of items to bring to your branding […]

personal branding

What to Bring

Branding by jo amy jump start session 01 13 2

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Branding by jo photographyjocelyn espejo photography

Behind the Scenes of a Branding Shoot: A Glimpse into the Creative Process

personal branding

Behind the Scenes

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Hi there! I’m Jo!

I’m a Florida-based brand photographer working with service providers and small business owners like you to bring out their spark and help them discover joy and confidence through photography.