Your brand is speaking before you ever say a word. In this episode of The Branded Impact Podcast, Jo sits down with Sophia Rodriguez, Founder & Head Stylist of The Style Studio, to break down how what you wear directly impacts your credibility, confidence, and client perception. This conversation goes far beyond “what to wear.” […]

The Branded Impact Podcast

How Your Style Shapes Your Brand Authority | The Branded Impact Podcast

EP 42 How Your Style Shapes Your Brand Authority

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EP 40 How to Build a Magnetic Personal Brand Featuring Mary Gardner

If you want to build a magnetic personal brand through storytelling, this is where your brand begins to shift. It is not about more credentials. It is about how you show up, communicate, and share your story in a way that connects and converts. In this episode of The Branded Impact Podcast, Jo Espejo sits […]

personal branding

How to Build a Magnetic Personal Brand Through Storytelling

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You know that quiet whisper that says there has to be more than just getting through your days. That feeling often shows up when your personal branding, brand clarity, and business growth strategy are no longer aligned with the level you are stepping into. Today’s guest, Jennifer Blanes, founder of Planning Wellness, listened to that […]

personal branding

How to Build a Brand That Attracts Clients, Creates Experiences, and Scales Your Business | The Branded Impact Podcast

EP 39 YouTube Cover How to Build a Brand That Attracts Clients, Creates Experiences, and Scales Your Business The Branded Impact Podcast

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Branding and visibility strategy showing how personal branding helps scale a business

If your business is growing but your brand doesn’t fully reflect the level you’ve reached, you’re not alone. Many successful women entrepreneurs reach a point where what got them here will not get them there. They’ve built something solid.They have clients.They have proof. But visibility feels inconsistent.Growth feels harder than it should.And their brand isn’t […]

personal branding

Brand Growth Strategy: Why Visibility and Personal Branding Are the Keys to Scaling Your Business

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If you have ever felt stretched thin trying to grow your business, you are not alone. In this episode of The Branded Impact Podcast, Jo Espejo sits down with Meghann Conter, Founder and CEO of The Dames, to talk about how to scale your business without hustle or burnout. Many entrepreneurs assume the next level […]

personal branding

How to Scale Your Business Without Hustle or Burnout with Meghann Conter Founder & CEO of The Dames

Jo Espejo and Meghann Conter discussing how to scale your business without hustle or burnout

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Jo Espejo brand strategist and photographer holding camera and laptop for Branding by Jo

Building a high-retention team for women CEOs requires more than hiring well. It demands intentional leadership, mentorship systems, and operational clarity that support sustainable growth. In this episode of The Branded Impact Podcast, Jo Espejo, Founder of Branding by Jo, sits down with Wendy Sellers, widely known as The HR Lady®, to unpack what it […]

personal branding

How to Build a High-Retention Team as a Woman CEO | The Branded Impact Podcast

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If you’ve been wondering how to trust your intuition to build a powerful personal brand, this episode of The Branded Impact Podcast is for you. If you’ve ever felt the nudge to pivot, raise your prices, post the bold message, or finally show up as the version of yourself that feels more real, this conversation […]

personal branding

How to Trust Your Intuition to Build a Powerful Personal Brand

Lisa Jo 2026 (256)

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Jo Espejo brand photographer and strategist representing Branding by Jo personal branding services.

Embracing failure as a growth strategy in business leadership and brand growth isn’t something most entrepreneurs are taught but it’s often the exact mindset shift required to reach the next level. What if failure wasn’t a detour, but part of the plan? In this episode of The Branded Impact Podcast, I sat down with Jody […]

personal branding

Embracing Failure as a Growth Strategy (And Why It Might Be Your Next Breakthrough)

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How to Keep Your Brand Attracting High-End Clients With Updated Brand Photos If you are reading this, you are already doing something right. You are attracting aligned, next-level clients. You are building a brand rooted in intention, confidence, and momentum. This is not about fixing your brand. It is about protecting what you have built […]

personal branding

How to Keep Your Brand Attracting High-End Clients With Updated Brand Photos

BrandingByJoOct2025 KML163

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BrandingByJoOct2025 KML257

Personal branding and PR get lumped together all the time, but they play two very different roles in how women entrepreneurs grow. Branding is what builds trust when someone finds you. PR is what puts you in front of new, aligned audiences in the first place. Branding and PR are often lumped together, but they […]

personal branding

Branding vs PR: How Women Entrepreneurs Build Visibility That Converts

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Hi there! I’m Jo!

I’m a Florida-based Brand Growth Strategist and founder of Branding by Jo. I work with established women entrepreneurs to align their brand, systems, and visibility so their business supports sustainable growth. When needed, I bring that strategy to life through photography, video, and website design, ensuring every touchpoint reflects the standard they now operate at.