In the world of professional photography, two terms frequently arise: headshots and branding photos. While these concepts may initially appear similar, they have distinctive purposes and focus on capturing different facets of your brand. Understanding the differences between these two types of photography is vital for effectively representing yourself and your brand. As a branding […]

As entrepreneurs, our journey is a perpetual learning experience filled with both triumphs and challenges. Today, I want to share with you a valuable lesson that has profoundly impacted my brand photography business. It is a lesson that revolves around the art of delegation—an essential skill for any business owner! In the quest for success, […]

Selecting the perfect outfit for your branding shoot is a crucial element in ensuring the success of your photos. Your outfit should reflect your brand’s personality, style, and values while making you feel confident and comfortable in front of the camera. I love having a professional stylist on our team to help with the process! […]

Ever found yourself realizing that your business was born from personal battles? Looking back on my journey as an entrepreneur, I’ve realized something profound: many of us dive into creating services or businesses because we’ve wrestled with the same issues ourselves. For me, it was a voyage through the same challenges my ideal clients faced. I […]

Ready to make your brand stand out with creative prop integration? Here are 4 useful Prop Ideas for Your Branding Shoot In the world of Brand Photography utilizing props presents an excellent opportunity to infuse intrigue and character into your branding imagery while effectively conveying your brand narrative. Incorporating props into your branding shoot can […]

Here are some ways to prep and plan for your photo shoot to make it both successful and fun. Selecting a photographer who understands your brand and has experience in branding photography is crucial. Take the time to research and review their portfolios to find the exact way they can bring your vision to life. […]

In today’s competitive business landscape, building trust is a crucial factor in establishing a successful brand. Consumers are increasingly seeking authenticity and reliability from the companies they engage with. To help you foster trust in your brand, we have compiled a list of effective strategies that will guide you towards building a loyal customer base. […]

As a branding photographer, my passion is to empower women to discover their confidence on camera so they can tell their brand story, inspire connection with their dream clients, community and even themselves as they build their dream business. My main goal is to help you create visual content that speaks directly to who you are […]

LIMITED IMAGE LICENSING & PRINTING AGREEMENT Jocelyn Espejo Photography LLC grants a Limited Image Licensing & Print Agreement please refer to agreement and release received when downloading images for full details. BRANDING PORTRAIT IMAGE FILES: Branding session galleries will contain two folders of your portrait image files. Please back up these files in multiple places […]

Picking out outfits can be really tough sometimes, and then trying to prepare for a photoshoot can be even harder. I often get questions from clients about what they should wear, and I REALLY appreciate when they ask for my input. Flattering outfits=Flattering Photos, and I cannot photoshop unflattering outfits out of the picture.  Here […]