In the world of professional photography, two terms frequently arise: headshots and branding photos. While these concepts may initially appear similar, they have distinctive purposes and focus on capturing different facets of your brand. Understanding the differences between these two types of photography is vital for effectively representing yourself and your brand. As a branding […]

personal branding

Unveiling the Distinction

Orlando branding session

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Branding by jo eminent valuations 38 3

As entrepreneurs, our journey is a perpetual learning experience filled with both triumphs and challenges. Today, I want to share with you a valuable lesson that has profoundly impacted my brand photography business. It is a lesson that revolves around the art of delegation—an essential skill for any business owner! In the quest for success, […]

personal branding

The Art of Delegation

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Selecting the perfect outfit for your branding shoot is a crucial element in ensuring the success of your photos. Your outfit should reflect your brand’s personality, style, and values while making you feel confident and comfortable in front of the camera. I love having a professional stylist on our team to help with the process! […]

personal branding

Outfit Inspiration

Orlando branding session

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Branding by jo 8674

Ever found yourself realizing that your business was born from personal battles? Looking back on my journey as an entrepreneur, I’ve realized something profound: many of us dive into creating services or businesses because we’ve wrestled with the same issues ourselves. For me, it was a voyage through the same challenges my ideal clients faced. I […]

personal branding

Every challenge…

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Ready to make your brand stand out with creative prop integration? Here are 4 useful Prop Ideas for Your Branding Shoot In the world of Brand Photography utilizing props presents an excellent opportunity to infuse intrigue and character into your branding imagery while effectively conveying your brand narrative. Incorporating props into your branding shoot can […]

personal branding

Adding Personality

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with Johanna Murillo, Katia Calvo & Jocelyn Espejo. Where: Keller Williams Advantage 2301 Lake Underhill Rd #111 Orlando, FL 32828 To Register visit: Marketing You by WOW PWR Jocelyn Espejowww.brandingbyjo.com

personal branding

Personal Brand Workshop

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CLICK THIS LINK FOR ADDITIONAL DETAILS & TO BOOK YOUR SPOT! Jocelyn Espejowww.brandingbyjo.com

personal branding

LPT Holiday Mini Session

Branding by jo holiday mini session

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Orlando branding photographer

As a branding photographer, my passion is to empower women to discover their confidence on camera so they can tell their brand story, inspire connection with their dream clients, community and even themselves as they build their dream business. My main goal is to help you create visual content that speaks directly to who you are […]

personal branding

10 PHOTO USES

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This might sound woo woo but they work! Say these for a few minutes each day leading up to your photoshoot while getting ready in the morning and see how your mindset shifts can have positive outcomes. Jocelyn Espejowww.brandingbyjo.com

personal branding

Positive Affirmations

I am affirmations

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Boss Babe sitting on a bed with laptop and coffee mug on a tray.

 Hello!   I hope you are having a great summer so far and soaking up the sun with those you love most!  Lately I have felt so blessed in regards to the community I have found myself surround by. My retreat earlier this year solidified the need to have more women around me who are similar […]

personal branding

Session Recap

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Hi there! I’m Jo!

I’m a Florida-based brand photographer working with service providers and small business owners like you to bring out their spark and help them discover joy and confidence through photography.