I met Amy Mitchell, aka Lady Amy, through a local Boss Mom’s group, fell in love with her eccentric personality and radiating confidence, and was intrigued by her love of all things British. Come to find out she has had a 20+ year obsession with Britain and the British culture. Special thanks to Prince well now King William and a trip to Britain when she was 14.

Amy owns and operates Houses of Windsor. Starting out as a live event tea party company, then pivoting due to COVID, to an online British Tea Gift Shoppe. She loves the experience British tea creates and how it can aide in generating genuine social connections. Her driving passion is for her clients to feel connected, heard, seen, entertained, and intrigued.

Amy is an example of someone who took a leap of faith to turn passion into an income. Capturing Amy’s branding photography session was so much fun!



Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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