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I am excited to be ranked as one of the top again in 3 categories, but even more excited to add a new recognition this year! I was recognized as one of the Best Maternity Photographers in Orlando, Best Portrait Photographers in Orlando & Winter Park last year and again for 2022!

Excited to be included in this category this year: Best Newborn Photographers in Orlando! Looking forward to all lof the new little one’s I’ll get to meet, snuggle and capture timeless heirlooms for their parents & families for this year!


Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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