Lamyaa is a Boss Babe working on making a transition from the financial realm to real estate. As a single mom she doesn’t want to make the full jump just yet so we will juggle the responsibilities of both jobs, along with the care of her little man for a while. Lamyaa reached out to me to get some headshots so she can get her business card made and get her branding going. We expanded the session from just headshots to a few branding images so she can jump right in. An option for her business card, website, and some social media profile updates. I look forward to working with her again soon to help her continue to build a library of on brand content for her social media and marketing campaign.
Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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