Hello again lovely!
My husband and I are both alums of The University of Central Florida. I don’t want to date myself, but we were both students long before the University became so popular. Don’t get me wrong, I’ve always loved UCF. But its growth recently has been phenomenal. And as a college football fan, the attention we have received recently has been incredible.
However, despite going to UCF, my husband is a die hard Miami Hurricanes fan. When people ask who we root for as a family, Jose will tell people that we root for the Hurricanes. Often, I will correct him and say I support the UCF Knights through and through. This usually follows with a head shake from Jose. I don’t care, you gotta stay loyal.
This has caused an interesting divide in the household, as my son is now a Miami fan and my daughter sticks by me and roots for UCF! I thought about sharing some football highlights. Instead I wanted to remind my husband what a beautiful school UCF is with a digital tour through campus. All jokes aside, it’s really neat to see how far the school has come and the bright future ahead. And it brings a touch of nostalgia that never hurts. Enjoy!
I want to hear about your favorite sport teams. Do they ruffle any feathers in your household? How do you show your support?
xo, Jo
Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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