Hey friend!
Embarking on the journey of personal growth doesn’t always mean taking giant leaps. Trust me, I get it. There have been many moments in my own journey that have had a ripple effect I felt years later. And there have been other times I felt would be a game changer only to simply have its existence be a lesson learned.
However, I have had to remember that it’s often the small, consistent steps forward that pave the way for significant progress!
Each small step we take, no matter how seemingly insignificant, contributes to our overall growth and development. It is all forward motion right?
Whether it’s learning a new skill, overcoming a fear, or simply reflecting on our experiences, every action counts.
Remember, Rome wasn’t built in a day, and neither is personal growth.
Embrace the process, celebrate your progress, and trust that each action you choose is bringing you closer to your goals.
So, take that first step today! Let’s book your next shoot so you can envision what your photos will look like and how you will use them to take your mission to the next level. 🤩✨
Thank you for considering me when searching for your branding photographer in Orlando! I look forward to collaborating to create a visually captivating brand narrative.

Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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