Now What?

Hi! 👋 I hope you’re doing well! I wanted to share a helpful resource on how to optimize photos for different platforms—website, social media, or emails. The right photo sizes make a big difference in how images load and display on devices. Save this or share it with your team for future use!

Here’s a breakdown of the most common photo sizes you’ll want to keep in mind to optimize photos for various platforms:

💻 Email

• Header Image: 600 x 200–300 px (ideal for email banners)
• Inline Images: 600 px wide (max width—keep file size under 1 MB to optimize photos for faster load times)
• Thumbnail Images: 100–200 px square (for smaller visuals)

🌎 Website

• Hero Image (Homepage Banner): 1920 x 1080 px (perfect for large display images)
• Product Photos: 1200 x 1200 px (good for high-quality, zoomable images)
• Blog Featured Images: 1200 x 628 px (optimized for sharing across social media as well)
• Icons/Logos: 300 x 300 px (for crisp, scalable logos)

🤳 Social Media

• Instagram
  • Post Image: 1080 x 1080 px (square post)
  • Story Image: 1080 x 1920 px (vertical format)
  • Profile Picture: 320 x 320 px
• Facebook
  • Cover Photo: 820 x 312 px
  • Post Image: 1200 x 630 px
  • Profile Picture: 180 x 180 px
• Twitter
  • Header Image: 1500 x 500 px
  • Post Image: 1200 x 675 px
  • Profile Picture: 400 x 400 px
• LinkedIn
  • Cover Photo: 1584 x 396 px
  • Post Image: 1200 x 1200 px
  • Profile Picture: 400 x 400 px

💡 Pinterest

• Pin Image: 1000 x 1500 px (vertical format works best for engagement)
• Board Cover: 200 x 200 px

🌟 Bonus Tip: 🌟

• File Formats: Use JPG for high-quality photos and PNG for images with transparent backgrounds. WebP is also a great option for fast loading times without sacrificing quality!
• Compression: Compress your images before uploading to speed up page load times. Tools like TinyPNG and Squoosh are perfect for this!
• Use a website to help resize your photos.

These optimized photo sizes help ensure your images look great and load quickly across platforms! I hope this list helps streamline your content creation process and if you have any questions or need help optimizing your images, just let me know—I’d be happy to  chat! 🫶

Jocelyn Espejo