What if your events weren’t just something people attended, but experiences that left a lasting impression and actually drove real results for your business?
In this episode of The Branded Impact Podcast, I chat with Meredith Heller and Jessica Lindsay, the powerhouse duo behind Prospect Events, about how they built a global event agency that blends strategy, creativity, and client-first thinking.
We dive into the journey of turning day jobs into a dream business, the pivot to virtual events during the pandemic, and the intentional choices that helped them scale without losing their spark or their sanity.
🎧 Listen on your favorite podcast platform or YouTube:
The Branded Impact Podcast
Key Takeaways
- Strategic planning is what makes an event unforgettable
- Relationships and networking often lead to unexpected opportunities
- Every detail matters when delivering a top-notch client experience
- Clear boundaries and expectations keep projects and teams healthy
- Thoughtful growth preserves culture while scaling a business
Episode Highlights + Guest Insights
From Tech Offices to Big Dreams
Meredith and Jessica first met over a decade ago while working in-house at a tech company. They quickly realized they complemented each other perfectly. One had ideas, the other executed flawlessly, and a partnership was born.
By November 2019, Prospect Events officially launched. Just before the pandemic hit, they faced a huge challenge. Instead of pausing, they pivoted into virtual events, got creative, and began building a loyal network of clients.
“We always think about the strategy behind the events we produce, not just the aesthetics. It’s about what the client is trying to achieve.” — Meredith Heller
Strategy and Creativity That Works
What sets Prospect Events apart is that every decision has a purpose. From branding an event space to driving engagement, they make sure every detail serves the bigger goal.
“We don’t just design and plan an event. We sit with the client to understand their goals, their marketing objectives, and how we can help them succeed.” — Jessica Lindsay
Networking the Smart Way
Growth didn’t happen by accident. Meredith and Jessica leaned on their existing network and focused on building genuine relationships.
“Don’t ever burn a bridge. Your network can be your biggest asset.” — Jessica Lindsay
Client Experience Comes First
Branding is more than a logo or visuals. For Prospect Events, it’s the entire experience. They focus on problem-solving, trust, and smooth processes so clients feel supported from start to finish.
“We are here to make you look good. We understand the stakes, the budgets, and the reputations tied to each event. That’s why clients keep coming back year after year.” — Jessica Lindsay
Learning to Set Boundaries
Clear expectations prevent burnout and misunderstandings. Over time, Meredith and Jessica refined their statements of work so everyone knows exactly what’s included.
“Trial and error is part of the journey. You just get better at predicting client needs and setting clear expectations.” — Meredith Heller
Growing Without Losing Yourself
Scaling is tricky, but thoughtful hiring and a focus on culture help Prospect Events grow without compromising quality.
“Hiring is scary because it’s a big investment. But if you wait until you’re overwhelmed, it becomes even harder. Hire before you’re in the weeds.” — Jessica Lindsay
Connect with Prospect Events
- Website: prospectevents.com
- Instagram: @prospect.events
- LinkedIn: Prospect Events
About The Branded Impact Podcast
Hosted by Jo Espejo, founder of Branding by Jo, The Branded Impact Podcast is for women entrepreneurs building purpose-driven, strategic brands that attract, connect, and convert.
New episodes drop every Wednesday.
Ready to Elevate Your Brand Strategy?
If this episode got you thinking about how to make your brand experiences more intentional and impactful, start here:
Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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