When Tina Keyes started Florida Divorce Coaching + Mediation, she had a clear mission: help families navigate divorce with compassion and clarity. But she quickly realized that having a heart-centered business was not enough. Her brand, client experience, and online presence needed to reflect her expertise and purpose.
In this episode of the Branded Impact Podcast, Tina shares how she transformed her coaching and mediation business, built trust with clients, and maximized her professional impact while staying true to her authentic self. If you are a service-based entrepreneur looking to elevate your business and brand, this conversation is packed with actionable strategies you do not want to miss.
Meet Tina Keyes, Founder of Florida Divorce Coaching + Mediation & Kids First Mediation
Tina Keyes is a Certified Family Mediator and founder of Florida Divorce Coaching + Mediation and Kids First Mediation, a Florida-based service helping families navigate divorce with compassion and clarity. With a background in coaching and a heart for service, Tina turned her expertise into a thriving business that not only provides resolution but also teaches others to create meaningful client experiences.
Her mission is to maximize impact over profit, provide exceptional service, and empower clients through trust, clarity, and authenticity.
The Challenge: Turning Passion Into a Purpose-Driven Brand
Like many service-based entrepreneurs, Tina faced the challenge of building a business that truly reflected her values while attracting the right clients. She needed a brand that communicated trust, professionalism, and heart without overcomplicating the message.
She also wanted her online presence and content to demonstrate her expertise, establish authority, and make it easy for families to engage with her services confidently.
Behind the Scenes: Building Trust and Visibility
On the podcast, Tina shares her approach to branding, SEO, and client experience:
- Brand and Name Matter – Simple, clear names and branding build trust immediately. Visual appeal is important, but clarity always wins.
- SEO and Content Strategy – Create content that showcases expertise and authority. Include summaries for AI and search engines and leverage short-form videos to connect personally with potential clients.
- Authenticity and Client Relationships – High-touch industries require clients to trust you before they meet you. Focus on your unique value, not your competition.
- Abundance Mindset and Collaboration – Sharing knowledge and training others expands your impact without reducing opportunity. Operating from scarcity limits growth.
- Client Experience Equals Branding – Efficient onboarding, responsive communication, and thoughtful policies turn clients into advocates. Tools like relay.app and Calendly streamline processes.
- Impact Over Profit – Pivoting to serve with intention and going the extra mile strengthens long-term relationships and a trusted reputation.
The Transformation: From Service to Trusted Authority
By implementing these strategies, Tina transformed Kids First Mediation into a business that truly reflects her heart-centered approach.
- Clients now experience seamless onboarding and a consistent, trustworthy service.
- Her online content and videos authentically showcase her expertise.
- Her brand communicates clarity, professionalism, and purpose, helping attract the right clients and referrals naturally.
“People sell themselves short in business when they don’t have an abundance mindset. There’s enough business for everyone.” – Tina Keyes
Resources and Tools Mentioned in the Episode
- Tina Keyes Website: floridadevorcemediation.com
- Kids First Process: kidsfirstmediation.com
- Automation Tool: relay.app
Who This Episode Is For
- Service-based business owners
- Professionals in high-touch industries such as legal, coaching, or mediation
- Entrepreneurs looking to strengthen their brand and client experience
- Anyone pivoting their business with purpose and heart
Actionable Steps to Implement Today
- Review your business name and branding – does it clearly communicate your value?
- Audit your SEO strategy – are your blogs concise, valuable, and evergreen?
- Build trust with potential clients before they meet you via short-form content or videos.
- Operate from a heart of service and abundance mindset – share knowledge and help others grow.
- Align client experience with your brand – efficient onboarding, quick responses, and compassionate policies matter.
🎥 Watch the full episode for deeper insights and actionable strategies
Work With Branding by Jo
Inspired by Tina’s story? At Branding by Jo, we help entrepreneurs create brands that reflect their next level of success through strategy, visuals, and authentic client experience.
Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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