There’s something powerful about becoming the woman you’re called to be, but there is something even more transformative about unbecoming everything the world told you to shrink into.
In this week’s episode of The Branded Impact Podcast, I sit down with Frannie Foltz, Kingdom communicator, speaker, writer, coach and host of a top 3% faith-based podcast, to talk about identity, alignment, calling, and the season of refinement that so many women find themselves navigating.
Frannie is in a season of Holy-Spirit fire and the work she’s doing is helping women ignite their own gifts, quirks, testimonies and God-given assignments.
This conversation is one of the most honest, clarifying, and soul-stirring discussions we’ve had on the show, especially if you’re in a chapter of pivoting, releasing, or redefining what success means in this season of your life.
✨ Listen to the full episode here and choose your platform
https://brandingbyjo.com/thebrandedimpactpodcast
Why This Episode Matters
If you’ve been in a place where things feel heavy, misaligned, or like God is pulling you toward a new chapter, this conversation will meet you exactly where you are.
Frannie shares her journey of:
- Naturally losing 120 pounds
- Walking away from the identities she built
- Understanding the difference between purpose, calling, and assignment
- Building a faith-led personal brand rooted in authenticity
- Choosing alignment over expectation
- Unbecoming the limiting beliefs she once carried
This episode is an activation and a reminder that you are called, equipped, and qualified right now.
Key Topics We Dive Into
Becoming and Unbecoming
“Sometimes you have to fire your own goals,” Frannie says.
We talk about the sacred tension between growth and release. Becoming is beautiful, but unbecoming is where the breakthrough happens. Unlearning expectations, perfectionism, and identities that no longer serve you is often the first step back to who God designed you to be.
Purpose, Calling, and Assignment
Frannie’s breakdown is one every woman needs:
- Purpose: What we are all here to do as believers, which is to honor God
- Calling: Your spiritual gifts and how God uniquely equips you
- Assignments: The roles, relationships, and responsibilities for this season
Assignments change. Purpose doesn’t. This clarity alone can change the way you make decisions about your life and work.
Fear, Discernment, and Spiritual Nudges
Fear often disguises itself as “not ready.” Frannie reminds us that joy and peace are two of the most powerful decision filters. If something brings both, it is aligned. If it brings neither, that is clarity too.
Branding and Owning Your Authority
Authenticity is not just a buzzword, it is a spiritual assignment. Frannie shares how embracing her God-given uniqueness helped her:
- Build a thriving community
- Host transformational retreats
- Grow a top-ranked podcast
- Create a brand rooted in trust and authority
Your story, your quirks, and your testimony are all part of your brand.
Identity Beyond Titles
“If you take away everything you’re known for, what is left is who you are.” Titles and roles shift, but your identity in Christ is the anchor. This question moves you to reflect on who you are beyond what you do or what you have.
A Live ‘Why Activation’ on Purpose
Frannie walks me through a simple “why” exercise around one of my own decisions, and the clarity it brought was instant. This part of the episode is worth replaying if you have ever struggled with choosing between opportunity and alignment.
My Favorite Moment
There is a moment where Frannie says:
“You are qualified, equipped, and called to show up fully.”
So many women hold back waiting to be more ready, when God is asking them to step with what they already have. That is where impact begins.
Connect with Frannie Foltz
Website: www.shinewithfrannie.com
Instagram: https://www.instagram.com/shinewithfrannie
Facebook: https://www.facebook.com/frannie.foltz
Freebie: Gifts, Glitter and Gold Guide
Signature Quote: “I love you to life!”
Ready to Align Your Brand With Your Calling?
If you are ready to align your visuals, messaging, and systems so you can show up, sell, and scale with clarity and confidence, explore Branding by Jo at www.brandingbyjo.com
Your brand is meant to shine. Let’s build it with intention.
Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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