How to Trust Your Intuition to Build a Powerful Personal Brand

If you’ve been wondering how to trust your intuition to build a powerful personal brand, this episode of The Branded Impact Podcast is for you. If you’ve ever felt the nudge to pivot, raise your prices, post the bold message, or finally show up as the version of yourself that feels more real, this conversation will help you turn that inner knowing into aligned action.

In this episode of The Branded Impact Podcast, host Jo Espejo, Founder of Branding by Jo, sits down with Brittany Carmichael, psychic medium, transformational coach, luxury retreat host, and spiritual mentor. Together, they unpack what happens when women entrepreneurs stop building their brand from pressure and start building it from alignment.

This conversation connects intuition and personal branding in a way that is strategic, grounded, and actionable. You will hear how identity shifts affect visibility, why authenticity builds authority faster than trends ever will, and how your intuition can become one of the most powerful business tools you have.

Listen to the full episode on your favorite podcast platform, Apple or Spotify or watch on YouTube.

This episode explores what it looks like to build a personal brand that evolves as you evolve. Brittany shares her journey from running a luxury vegan salon to stepping into deeper work with women through coaching, retreats, and intuitive tools. Jo connects those lessons to the reality many successful women founders face: you can be good at what you do, have proof, and still feel like something is off.

If you are a woman entrepreneur who is growing, pivoting, or rebuilding confidence in how you show up, you will walk away with clarity and permission to lead with what is true for you.

In this episode, we dive into:

• How trusting your intuition can actually be a smart business move—if you learn to act on it consistently.
• Why authenticity isn’t optional: it builds brand authority by attracting the right people and naturally repelling the wrong fit.
• The real reason visibility can feel tricky isn’t tactics—it’s often a shift in your identity.
• How a personal brand can evolve without losing trust, as long as your core stays true.
• Why trends don’t create connections, but clear leadership and alignment do.
• How your best content and offers perform when they feel like you—not a formula.

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The Big Idea: Intuition Is Not a Bonus, It Is Data

Listening to your internal GPS

Jo opens the conversation with a question many founders have not asked out loud: what if your intuition is the most powerful business strategy you have been ignoring?

Brittany describes intuition like a language most people were never taught. The signals are there, but the skill is learning how to hear them and respond. For women entrepreneurs, this matters because so many decisions get filtered through what you should do instead of what is true.

Intuition is not a replacement for action. It is the signal that helps you choose the right action, for your season, your audience, and your message.

You can be strategic and still trust yourself

A powerful brand is not built only on tactics. It is built on trust. Trust in yourself creates trust in the market. When your brand decisions are rooted in clarity and alignment, your visibility becomes more consistent because you are not second-guessing every move.

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How Authenticity Builds Brand Authority

Branding that repels the wrong people is a strength

Brittany shares a bold early branding moment: a business card that made it instantly clear who she was and who she was not for. That is not about shock value. It is about clarity.

When your brand is honest, it filters. That filter protects your time, strengthens your message, and builds authority because people know what you stand for.

Your personal brand evolves as you do

One of the biggest myths in branding is that you must pick one lane and stay in it forever. Jo reinforces the truth: you are not married to your brand. You are allowed to grow.

Brittany explains how the clients she attracted changed as she evolved. As she embraced more of her intuitive gifts and deeper work, the right people found her. The brand did not become confusing. It became more aligned.

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Identity Shifts: The Real Reason Growth Feels Scary

Success can trigger fear just as much as failure

Brittany names something that many high-achieving women experience: the fear of success and the fear of failure can both keep you stuck in the middle. If you have built something that looks successful on paper, pivoting can feel like losing your identity.

She frames it clearly. You are not starting over. You are starting with years of experience, boundaries, and wisdom.

Releasing labels changes what you allow yourself to receive

This episode goes deeper than surface-level branding. Brittany and Jo both talk about how internal labels can limit visibility and growth. What you believe about yourself shapes the mental image you project, and that projection influences how you show up, sell, and lead.

Personal branding is not only what you post. It is who you believe you are allowed to be.

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Exploring the Woo Without Losing Yourself

Start where you feel open, not where you feel pressured

Jo asks what to do if you are new to intuition-based work. Brittany’s answer is simple and practical: find what resonates.

There is no one right entry point. Some women start with mindset work, hypnosis, prayer, journaling, sound healing, or tools like a pendulum or oracle cards. The common thread is willingness. You do not have to force yourself into a method that feels like a mismatch. The goal is to reconnect with your inner voice and build trust through experience.

Being open is not enough, you have to act

A key line in this episode is that it is not enough to receive the nudge. You have to have the courage to move. That is where a personal brand becomes powerful, because action creates evidence. Evidence builds confidence. Confidence makes you visible.

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Branding With Authenticity in a Trend-Driven World

Do not outsource your voice

Brittany shares an important perspective for women entrepreneurs building brands with teams. She noticed that as her team grew, her authenticity started to feel watered down. Even with brand assets and color palettes, her voice was missing.

Her solution was not to do everything forever. It was to learn the business deeply, build clear boundaries and SOPs, and remain the final filter for what goes out into the world.

That is how you scale without losing yourself.

Alignment beats formulas

Jo echoes what so many clients experience: when you follow someone’s strategy that feels wrong in your body, it rarely works. Brittany shares a similar story of investing in a high-level marketing structure that did not perform the way she expected, then seeing better results from a simple challenge that felt aligned.

The lesson is not to reject strategy. The lesson is to choose strategy that supports your voice, your values, and your audience.

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Courage to Shine: The Personal Branding Permission Slip

Bold does not always mean loud

The episode ends with a message that is branding and leadership at its core: be bold and do not be afraid to stand out.

Brittany reframes boldness as something that can happen quietly. Buying the domain. Writing the first post. Saying no to the trend. Choosing the color you love. Telling the truth. The point is not performance. The point is authenticity.

Jo reinforces the heart of The Branded Impact Podcast: someone is waiting for you to have the courage to show up. Your personal brand becomes powerful when it reflects who you really are, not who you think you should be.

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Guest List

Website: brittneycarmichael.com
LinkedIn: Brittney Carmichael
Facebook: facebook.com/theworldbybrit
Pinterest: pinterest.com/theworldbybrit/
Instagram: @theworldbybrit

About The Branded Impact Podcast

The Branded Impact Podcast helps women-led businesses align visuals, messaging, and brand presence so they can show up with confidence, sell with clarity, and scale with consistency.

Hosted by Jo Espejo, Founder of Branding by Jo, each episode delivers conversations and strategies that strengthen personal branding, visibility, authority, and growth.

Explore Branding by Jo at www.brandingbyjo.com

Full Transcript

00:00 The Power of Intuition in Business
02:02 The Evolution of The World by Britt
04:06 Building Authentic Connections Through Hairdressing
04:58 Branding and Authenticity in Business
06:30 The Journey of Personal Growth and Transformation
08:33 Embracing Change and New Opportunities
10:40 Identity Shifts and the Fear of Change
13:23 Breaking Free from Labels
15:24 The Power of Mindset and Authenticity
18:33 Exploring the Woo: Intuition and Spirituality
21:46 Branding with Authenticity
24:26 Courage to Shine: Embracing Your True Self
28:51 JO OUTRO_v2.mp4

Jo Espejo (00:18)

What if your intuition was the most powerful business strategy that you’ve been ignoring? In this episode, I am so excited to be joined by Brittany Carmichael, psychic medium, transformational coach, luxury retreat host, and spiritual mentor who helps visionary women build spiritually aligned businesses

feel good. Brittany, thank you so much for joining me. Can you start by sharing what inspired you to create The World by Britt?

Brittney Carmichael (00:43)

my gosh, well, welcome to the World by Brit.

It originally started as Brittany Hates You at gmail.com when I was angry and 19 and didn’t really have any self-love. over the years of learning to love myself, learning to accept my uniqueness, I transformed my email to the world by Britt at gmail.com. I had so many passions from hair to art to reading tarot cards and all the things that I was like, well, I’m not.

want to be put in one box. my account is just going to be The World by Brit and it’s going to be my thoughts, my perspective, my inspirations, my ideas, my life.

I’m gonna share the insides of my life and the world that I’m living. I wanted to show people there’s just a different way of doing life, of seeing the world, of appreciating beauty and color. that’s how the World by Brit was born.

Jo Espejo (01:26)

the shift from Britney hates you. I would love to have seen people’s faces when you gave them that email address. it’s interesting because you have really leaned into owning where you are in your life. you had no problem with this is my email because I’m angry at the world right now. when that shifted now World by Britt that stuck.

we were just talking about before we came on how you can be many things. It’s the and life. It doesn’t have to be just one bucket.

She truly has a world of different options to work with her.

Brittney Carmichael (01:56)

I know, I also don’t have children, so let me just start the conversation with that. Like, how did you do it all? I didn’t have kids. I started 20 plus years ago, it’s been like one brick at a time. 20 years behind the chair of my luxury vegan salon called OMG Hairstyles in the heart of Frisco, Texas, with a lot of money and wealth and religion and politics and sports and all the things I wasn’t into.

So naturally I stood out like a very bright pink sparkly star. that gave me the, platform, because I decided to start my own business as a hairstylist to discover who I was, who my authentic self was through my first career as a hairdresser. for 20 years, I sat and listened to how women think and feel. what I learned as a stylist is that it’s not pretty. I was making them look beautiful on the outside, but they didn’t feel good on the inside.

We can create these beautiful lives in the perfect Instagram but are you enjoying it? Are you happy? Are you lit up? if you’re not, then we need to recognize that we have that control to shift it. 20 years behind the chair of my hair salon really put me in a position to hold space for women. that space was so much deeper than surface level conversations.

things that they don’t even tell their therapist. I was being handed while I’m supposed to be painting your hair, you’re handing me the biggest traumas and transformations of your life. that naturally pushed me into learning how to hold space and to coach and to be there for my clients. Cause I’m seeing them every six weeks, every three weeks if they crazy about their grays you have to learn how to build that relationship.

Jo Espejo (03:17)

So.

Brittney Carmichael (03:20)

and I walked through their grief or their growth or their marriage or their separation or that promotion. I’ve been able to witness every side of a woman so we’ll just, girl power, okay? from the beginning, I knew who I was, I knew the lane I wanted to walk into and I’ve always beat to my own drum.

I want to live a life that is, I’m passionate about. I love to make things beautiful and just create a whole experience. it was just kind of like a combination of.

Holding space for women for so long paired with my own personal spiritual growth journey, a near-death experience, my mom having a paralyzing stroke when she was 47 and learning how to hold space for that type of healing. how did I become a psychic? Trauma, period, many lifetimes of learning and a discipline and desire to develop it. We all have this gift. We all are intuitive and it’s always communicating to us. just were never taught the language of our soul.

that is why I’m so passionate about stepping out from behind the chair to empower more women to step into their purpose, to connect with their soul, to trust that intuitive nudge because we all have visions, we all have dreams, and they’re meant to be realized, but we just haven’t been given the tools or even the permission that is possible. that’s kind of how near-death experience plus mushrooms, plus my mom having a stroke is kind of how I tapped into my psychic abilities

Jo Espejo (04:29)

I love the fact and the one thing that keeps coming up is that you had the courage and whether the permission or

what not to stay in your own lane and to do that. in a world too where you’re going against the grain, then you pushed against the grain and then, here you are with beautiful pink hair,

this is where you have created a world where not only were you creating a space for other women, you created a space for yourself.

So talk to me a little bit about branding. there is a difference in how you branded and one, just being able to be authentic to who you were

Brittney Carmichael (04:59)

I started my own, but my first business card, literally black, hot pink writing, and it said, life’s too short to look like shit. when I handed that to you, if it offended you, then I knew you were not the right client for me because that’s my style, that’s my energy. I’m blunt and I’m truthful, but I’m also very loving. it’s an interesting combination and some people love it and some people don’t

I think in the very beginning, I knew that there was a lane that I wanted to operate in and the more authentic I stayed to myself. And at the time when I was 20 years old, I had rainbow hair, that would attract rainbow headed clients. then as I grew and as I changed and evolved throughout the years of my own business as a hairstylist, I noticed that the clients that I were attracting changed.

as I started sharing more of my psychic abilities behind the chair after my near-death experience in 2012, I started attracting a lot more clients that would come and ask for a reading or a message or something very significant. I noticed that as I evolved within my own brand and OMG Hairstyles,

It’s still a personal brand because it’s me, although it’s not my name, it is me. We were really good about staying true to who we wanted to serve because of who I was as a person.

when it comes to your personal brand, you have to recognize that who you are is what’s going to attract into your world. It’s why anyone who goes into the coaching business or any type of help business, you probably became a photographer because you wanted to help empower women to look or feel good or know that they’re perfectly beautiful with or without makeup. I think there’s always something that we had to grow through that ends up being how we show up and serve.

all the clients that were coming into my salon ended up being clients that needed the spiritual growth and the healing transformation and the self-care tools that I was learning in my own personal journey of like how not to die or how not to hate yourself or how to deal with all this anger and unforgiveness from past inner child wounds. as I was learning these skills and these tools,

and offering them for free to new moms or women that had just retired but didn’t know the direction they wanted to go in life. I just started sharing all of this magic that I was learning my clients were seeing those shifts behind the chair and started asking me,

What are you doing? Like, why are you so nice? isn’t it exhausting to be happy all the time? That’s when I knew I’m onto something Because I was exhausted being angry, which is why I finally hit that rock bottom and decided to make a change. So I never.

intended to be Brittany Carmichael the brand. I literally signed up to do hair to serve women in that capacity and over the years of my own transformation, which I always say if you go into business for yourself, it’s gonna be a direct mirror to your personal growth and to where you’re at and your self-worth and your confidence. so as I grew in my confidence and my self-worth and my willingness to want to serve from an open heart, like truly give, I started attracting opportunities that I wouldn’t have even asked for

and ending up with a set of tarot cards and being told I have the gift and I should start practicing just random things that would show up in my life that I was curious or courageous enough to go, over the years, I started developing more of my psychic abilities and learning self-care tools and sharing them. that’s how the Brittany Carmichael brand was built.

It was by serving the people that were sitting in front of me, literally in the chair, that attracted more opportunities. I never even sought to be this like personal brand.

It was just show up and serve from an open heart and the opportunities will attract you naturally. all those lessons that I was repeating myself for so many years behind the chair turned into Shine School and Shine School turned into the Shine from the Inside Oracle deck So not only is it making a massive impact, it’s also a damn good marketing piece if we’re talking business, you know what I mean?

All of this, the retreats, everything has evolved based on my own personal growth and the people in front of me asking, how did you do that? I just am willing to share. I make it simple too and fun and entertaining.

Jo Espejo (08:33)

I joke about my own journey because that’s been something similar. It’s like I fell into doing this and then I’ve pivoted or I’ve added on services and so what started out as photography and I started out weddings because a friend asked me to take a picture of her brother’s wedding. I’m like I don’t do I’m not a photographer but she’s like well you’re really good and you’re better than me Do you do

headshots, do you do headshots? Oh wait, maybe I could. then it was photography. then as the world started spinning and there, I’m listening to my clients saying, we’re done with pictures. Now I’m going to go do video or I need to do video. Do you know of anybody? I’m like, I can help with that. then out of that heart of service, as I listen to my clients and the better I get at things, the more I get into business, the more I do all this stuff, it’s like, I can help and I can serve. here’s the key. You have to be open to it. that’s what you said you do.

you’re open. somebody has a conversation and they say something, you’re not like, I’m staying in my hairdresser lane because that’s what I said I wanted to do. this is a business that I’ve created.

Brittney Carmichael (09:45)

Let me stop you right there.

One day my husband comes in, I’m getting ready for the salon, I’m putting on my makeup and he goes, babe, I just had a vision of you. I was like,

really? What was it? He goes, I see you on stage, like speaking to women and empowering them. literally, Jo, I yelled at him. I was like, no, don’t talk to me like that. I do hair and that is what I, that’s what I do. When I was sitting on stage with Martha Stewart, one time at a hair love in Zion National Park with the freaking park as a backdrop. I’m holding the mic. all the hundreds of women are in front of me. I’m like, this is that moment he was talking about.

Jo Espejo (10:16)

Thank

Brittney Carmichael (10:17)

I denied my own mission and my own purpose when someone else saw it for me and that’s normal, that’s natural. in fact, it’s probably the thing you’re denying the most.

although I have always followed my intuition and stayed in like a lane that is I’m passionate about, there have been many times where people have said, what if you did that? Or I see you on stage.

Jo Espejo (10:42)

No, I’m glad you did.

it’s the beauty of getting to…

do your own thing and be in your own business. then it’s being able to pivot. you nailed it earlier where you’re like, my brand has evolved as I have evolved as a person. I say a lot of times with branding, you’re not married to it. don’t get it like tattooed on your hand because you could change your logo in a week or a month, or it could be five years from now, but you don’t know. it’s being open and willing to accept the fact that you could pivot and what worked really well for you in a season of life may not work so well and align anymore. for me,

The beauty of getting to own your own thing is that you should be able to do something that lights you up and that you’re passionate about. if you get to the point where you’re finding it no longer does, then you probably missed the signs somewhere along the way that it was time for you to pivot. then now it’s just finally leaning into there’s a time for a change. it’s scary.

Brittney Carmichael (11:22)

So.

Jo Espejo (11:31)

it’s hard because especially if you’ve built something successful, and this is where I get a lot of pushback from people I’ve already done this thing and I’m really good at it and I’m really successful. then now you’re wanting or encouraging or I’m being nudged to pivot. what actually got you to get on a stage? your husband had the vision and you were like, absolutely not. That is not for me. then now here we are years later and you’ve been on massive stages and this is something

Brittney Carmichael (11:47)

Mm-hmm.

Jo Espejo (11:55)

that you’re actually passionate about now. now you’ve even created your own space because to me, when you create luxury retreats and you bring something that you could bring people to, that is a stage, you are bringing people to you in a place. how did you find yourself in that change and then embracing the new direction?

Brittney Carmichael (12:09)

it’s an identity shift. It’s like a freaking ego change. I think that’s why so many people resist it

just thinking back to like losing my Instagram of almost 30,000 followers, that was an ego shift. That was an identity shift of like, I have this something. I have this career that makes me six figures, seven figures. I have this Instagram following that I’ve built up and I’ve been so successful. all of that can be one taken away without anything. who are you without the accolades? Who are you without the Instagram? Who are you without the followers, the email list or the money in the bank?

I think identity shift is a huge part of this conversation. Our confidence and our self-worth are tied into that. I see this happen all the time when I coach clients, they’re like, I’m starting over. No, babe, you’re starting with 20 years of business knowledge, boundaries, and a clear vision of what you want. that is not starting over. That is starting with tools that we did not have when we were 20.

Those were labels I picked up from seventh grade, from high school, from a mean guy. I carried those my whole life, even into my marriage. what I realized is that those labels that I unconsciously were carrying or bringing into the room were actually the limit or the block that allowed me to be open to receive. I can only open to receive to this level because I’ve said this is where I feel safe.

for me, it was about spreading my comfort zone, expanding my vision to see myself as a different a lot of it is about the labels that you hold and the actual mental image. if I were to ask you like, hey, close your eyes and just pretend you have a mirror in front of you and like, look at yourself. Like what mental image pops up?

we have to recognize that the story we tell ourselves, the labels that we hold and the mental image that we even project about ourselves.

is truly the limit or the block that we allow

Jo Espejo (14:10)

this is a conversation I’ve had with a couple of different people in the same space, maybe not necessarily with psychic mediums, but people who’ve worked in the subconscious work

if you are able to clear some of these things that are holding you back, you can do all the things, you can check all the boxes,

I remember being in my first mastermind and I had a lady tell me and I remember being super pissed off

at her because she was like, you know that you’re not as successful as you want to be because of yourself. I was like, excuse me, I’m doing all the things. I remember being like uber pissed off about it. I started to work on my mindset and I started to shift how I thought about things, the things I was actually saying and what I’m

putting out into the world and the energy. all of a sudden I had my first 10K month. I remember thinking like, this is really too woo woo. Like, come on now.

I’m a hard work, like you do the work, you do the things, you follow the steps and that’s where success falls in. No ladies, it is a combination. You can’t just have the mindset either. All right, like I’m not that woo woo to believe, like you could just sit there and be like, I just desire all of this and it’s going to happen. It has to be a combination of the mindset, being open to receive and then doing the work and showing up. the key here, and it keeps coming up and I think almost every single…

One of my episodes is authenticity. The key to being successful is that you have to stay true to who you are because that is trying to be an imposter and trying to act like somebody else. It’s only going to get you so far because you don’t actually truly believe it. those are some keys. So somebody that’s been listening and they haven’t really ever leaned into the psychic work or hypnosis some of this stuff, like

what are your recommendations?

Brittney Carmichael (15:45)

it’s such a tough one because there’s so many roads that lead to Rome. So maybe crystals is something that you don’t think is like terrible, but tarot is, or maybe it’s sound bowl healing or tuning forks that

is science, but it’s healing you and you can’t explain it, I think when it comes to dabbling into the intuitive woo woo world, the most beautiful representation of 78 different personalities and experiences that our soul can go through in this human experience as Carl Jung talks about the different archetypes that we go through. that’s why when you pull a card and

I bring up what is this archetype or emotion that’s connected to it. we experience all these things. People have painted us to be us as in magical women, to be this horrible thing, but it’s because it’s keeping you from your health.

find what resonates because you can’t, if I were to push you into the deep end and you’re not ready for it, you’d be like, reject, I grew up very religious so I always find it so interesting to be in this position and to have the courage to put that label on myself as a psychic medium. My husband asked me all the time, are you sure you want to be known as that?

It’s just something so special and in a gift of hope that I can’t not, if you’re new to the woo, buy my Shine From The Inside Oracle cards. They’re beautiful, they’re sparkly. We did a good job to bridge the gap to not make it scary but still make it powerful enough. For me, a pendulum was how I got started. what I loved about.

doing hair is that I had all walks of life from all over the globe and I got to learn so many different cultures and ways of life and perspective, which is why I have such a deep breath, like width of tools to be able to access this lady walked in and she said, I’m Buddhist. I don’t really know what that means. And she brought out a pendulum. She started talking about the zodiac and like, what is this lady all about?

She asked me one day, do you wanna try this pendulum? And I was like, sure, why not? Open, always stay open. I’m holding this pendulum is it like not really moving? I look at her, is this gonna work? she’s like asking the pendulum, will you work for Britney? it starts moving.

I’m like, is her elbow moving? She’s moving that thing. I don’t believe it. I get the pendulum back in my hand and I pause I shouldn’t ask it anything I don’t really wanna know, right? She’s like, absolutely not. I was like, okay, are Chris and I gonna be together forever? I kid you not, that thing started spinning like a helicopter. It was like flying in my hand.

when I was in my near-death experience, I wouldn’t call myself religious at the time or spiritual. I was just neutral trying to understand.

the first thing I did was start praying. I know you’re there and I know you can hear me. that was the moment where my whole life changed. Where I made a dedication. I said to God, if you get me off this mountain, I promise I will listen to my intuition and follow through because you were telling me to turn around this whole time and I ignored it. GPS says to keep going.

I made a promise that I would follow my internal GPS because that’s God’s way of saying like, hey girl, you’re headed in the wrong direction and we ignore it and we ignore it sign after sign, the body’s bleeding, the body’s overweight, the body’s in inflammation and we ignore it and we ignore it and that’s how my mom had a stroke. for me, if you’re getting into the woo, I think find what presents itself to you. Ask your spirit guides, ask God, ask the angel, whatever you wanna talk

to be open, we’ve all shut it down. We all came into the earth with an open channel, but fear and danger and a lack of knowledge and tools of our parents educating us have caused us to shut down this connection and this gift. I think the first step is ask, ask and you shall receive. You have to be open and willing to receive the signs and synchronicities and find what resonates with you. If you’re not into cards, like.

You should still get my cards because they’re beautiful and amazing and I love you. there’s so many different roads that lead you back home to your soul, to your higher self. it’s about staying authentic to what is true for you.

There’s like no right or wrong way. It’s just a willingness to be open.

Jo Espejo (19:36)

willingness to be open and finding something that resonates with you. it peaks your curiosity and you’re willing to go in that direction.

How are you impacting, as a board of work and controlling your branding? what are some of the key things that you feel like you look back on and you’re like, this has been a game changer and this is how I’m able to keep myself branded and my brand evolving without losing track of who I am?

Brittney Carmichael (19:55)

doing the work myself. mean, of course I have teams and I have, I’ve had big teams and I’m down to a very small team. what I’ve learned in the massive growth that we’ve had and expanding the team is that my authenticity got watered down through a bigger team. even though we have brand color palettes and all the assets

I still felt like my voice was missing or even just the way that I would put images together. for me branding is really about being in control, of what you’re putting into the world and not just relying on other people because this is how the marketing should be done or these reels are doing better for engagement. it’s always just been what feels good for me on how I wanna show up within my branding. If someone says like,

The TikTok dances are the new thing. I never did one dance. You’ll never catch me do a dance. You know what I mean? that’s just like not true to my authenticity. I would never do that even though it’s a hot trend. not following the trends, actually being the trendsetter, doing what feels right for me, expressing my truth in a way that…

just aligns with what feels good. I’ve been in the beauty industry and I’ve owned a photography company, I have a lot of built websites. Girl, I was coding my MySpace to look good with the music in the background and the sprinkles coming from the top. I just have a really wide depth of tools to be able to show up in business. it’s been about just building it myself, learning how to do every single part, to build the funnels, to write the copy, to…

to figure out how to make a real, like I’ve learned every single piece of my business and then delegated it with clear SOPs and all the boundaries. I think it’s like about learning your business and how you want to show up, knowing it through and through all the way, and then finding where is your zone of genius and what can you delegate while having some type of boundary or protocol of like.

this is the realm in which we work and always being the last person to approve it. when it gets down to it is just you being the one that touches it and creates it and creates from a place of your heart and inspiration and not just because we have to post to post. that’s where a lot of the authenticity gets muddied.

Jo Espejo (21:46)

not all of us can be in that creative world where we do all the things. the key here though is really leaning into what are you comfortable and what stays authentic.

As

your brand amplifier and brand partner, I’m going to encourage you to push back. If you’re willing to do that because it feels aligned and when you hear it and you’re like, yes, like I can lean in and.

that feels like my next level, sure. But if you’re just doing it because you paid someone a lot of money and then you are feeling like to your core that it doesn’t align and it doesn’t feel good, then don’t. That’s not the answer. they said that would work because that never works. I did it again over the summer. this goes against every book

Brittney Carmichael (22:30)

Yeah.

and see what happens.

Jo Espejo (22:36)

my

body but you’re the expert so let’s try it. It never works. Never. Ever.

Brittney Carmichael (22:40)

I

agree. I’ve hired the Hay House marketing team for all the authors and we did on my three part video series with the sales letter and the this and the that and we did the ads they made more money than I did. I went and just like randomly threw together a five day self care challenge because like I wanted the accountability. It was low key, low budget, no team, no nothing. I had so many people sign up for it. I’m like.

Ah, like it is energetic alignment. So yes, it’s action and energy. That’s the masculine and feminine of business energetics. they can bring you those masculine structures. But if your feminine energy doesn’t flow within it and feel good, you are going to fall flat.

You can copy everyone’s masculine structure, but if your feminine energy ain’t flowing and feeling good it will fall flat every time. I’ve seen it not only in my own business, but in clients when they’re just doing it because it’s we’re supposed to and not because it feels good.

Jo Espejo (23:31)

So please listen and learn from Brittany and I because we have both tried doing it the other way and I can promise you it falls flat every single time.

if it goes against everything that you’re doing and everything that you are, just like Brittany, I swear if you were to come tell me right now, like I would make a million dollars if I dyed my hair pink, I’d be like, well, I guess I’m not going be a millionaire today because I was just not going to be me. For you, that is complete alignment. Like that is fully embodied to who you are. this is where just because it works for Brittany doesn’t mean that if you go and do the exact same things, it’ll work for you if it’s not in alignment. Now, if you are someone out there that’s like, I have been dying to dye my hair pink because my inner child

Brittney Carmichael (24:09)

Mm-hmm.

Jo Espejo (24:26)

has always wanted, then do it because that’s what’s been calling. if you’re holding back because you shouldn’t or somebody is saying different, the key to all of this is authenticity and to really leaning in to who you are and who you’re meant to be. I like to say this to you, someone out there is waiting for you to have the courage to show up because you have a gift. if something has been put on your heart, someone out there is waiting. whether it’s because it’s in that hairstylist to client open space, whatever it is that you want.

Brittney Carmichael (24:26)

Do it.

Jo Espejo (24:53)

to do. It’s creating a space for whatever’s been put on your heart. if you’re anything like me, sometimes you get nudged, sometimes you get kicked. Sometimes I guess Brittany had to have a near-death experience to get woken up into some of her stuff. there are signs and there are nudges. You just have to be open and willing to receive. it’s just a nice reminder that a lot of us like to ignore. We just get caught up in the, in the shoulds. Like that’s not how life should be.

Brittney Carmichael (25:06)

I’m gonna have a

it’s not just enough at this point to hear and be open to receive your intuition. We have to act on it. We have to have the courage to act. that’s why we came here, is to share this beautiful gift that we have to give of our talents and our skills and to make life a little bit more sparklier and easier for the next person that walks beside us. to wrap up, I just wanted to share the two cards that I pulled from

my debt because they align so much with the message that we talked about, which is so funny. Awaken your authentic self, be true to you and be bold. Don’t be afraid to stand out. I feel like these cards are the embodiment of personal branding. You have to have the courage to be bold and shine your light. don’t be afraid to stand out. It reminds me of my entire journey because the very first blog I ever wrote when you asked me how did you transition out from the hair and into this space.

I kept telling all my other friends, you should start a blog. Like you’re so crafty, you should start a blog. Nobody would do it. I’m like, why are you all not starting blogs? blogs are the new hot thing. It’s like 2012, come on people, get a blog. finally none of my friends would get a damn blog. I was like, I’m gonna start one. what do I call it? I guess britneycarmichael.com. what do I even talk about? I’ve rewritten my About Me bio 1,700 times. that’s also a part of the process. I just wanna share this to wrap up.

The very first blog I ever wrote for Brittany Carmichael.com was called Just Put the Damn Lipstick On. that’s exactly what this card represents. She’s wearing that yellow lipstick, she’s being bold, and it was don’t be afraid to just share your message, to put yourself out there, to share your truth or your skills. I was so afraid to put lipstick on. I was so…

uncomfortable and so self-conscious about even putting any lipstick on. That one day I just gave myself a pep talk and I said, just put the damn lipstick on. You know you’ve loved those colors. Like just do it. this card and this story is a reflection of like where I was when I started my business. ason, we need you. the more you can stay true to your authentic self, I think the more magic you’ll create and it gets easier and more fun. So enjoy the ride.

Jo Espejo (27:46)

love that. If you’ve been waiting for a permission slip or a sign, this is it. So if you’ve been listening and you want to learn more about Brittany, Brittany, where can they find you?

Brittney Carmichael (27:54)

go check out the website, BrittanyCarMichael.com. then if you’d love to chat, slide into my DMs at The World By Britt. I’d love to hear your biggest takeaway or trigger or aha moment that you had during this conversation because in making these connections that we can really build our network of women to make a positive impact. that’s why you’re here doing the work that you’re doing. I’ve seen you work. I got to watch you work, which is why like Jo We need to be friends. I like the way you empower women. that’s why we’re here. We’re here to lift each other up.

and have fun doing it. the more we can connect and the more we can show that you’re not alone, that you actually have a sisterhood that wants to cheer you on and not compete or beat you up, that is the most powerful thing and move we can do to make a positive impact in our community is actually connect.

Jo Espejo (28:35)

So this is your sign, go out there, be boldly you and as always continue to make your branded impact.