Starting an email list can feel overwhelming—especially if you’re new to email marketing or not super comfortable with tech. I get it. When I first started, I stared at a blank subscriber count, wondering how I’d ever grow a meaningful list without spending hours figuring out complicated software.
That’s where Flodesk changed everything. With its intuitive design, it made email marketing simple, beautiful, and—most importantly—aligned with my brand and values. So, if you’re a creative, coach, or service provider looking to grow your list without the headaches, this beginner-friendly guide is made for you.
Let me walk you through how I built my email list from scratch using Flodesk—and how you can too, minus the tech stress.
Step 1: Create a Simple Freebie That Solves a Real Problem
You don’t need a massive eBook or complex lead magnet to start. Instead, focus on a small but valuable resource that solves a specific problem your audience is facing. For example, I created a simple checklist that directly addressed a common client pain point.
Using Flodesk’s easy-to-use tools, I then built an opt-in form that seamlessly matched my website. As a result, the form felt like a natural invitation—not a pushy sales pitch.
✨ Pro tip: Start small with something practical and quick to consume. This increases the chances of people signing up and actually using your resource.
Step 2: Set Up a Warm and Welcoming Email Sequence
When someone joins your list, that first impression matters. Rather than sending a single welcome email, I chose to set up a short automated sequence using Flodesk. It introduced me, shared parts of my story, and gave subscribers a sense of how I could help them going forward.
Through this approach, I was able to build trust and connection from day one—often turning subscribers into loyal followers.
✨ Pro tip: Write like you’re talking to a friend. A conversational tone builds intimacy and helps your message resonate.
Step 3: Focus on Consistency Over Perfection
Striving for perfection in every email can be paralyzing. Early on, I made a decision to prioritize consistency instead. I committed to sending one email a week—sharing tips, stories, or helpful resources that aligned with my brand’s mission.
Thanks to Flodesk’s beautifully designed templates, creating consistent emails became easy. I could reuse my favorite layouts and focus on content, not design.
✨ Pro tip: Design 2–3 email templates you love inside Flodesk. This saves time and keeps your email branding consistent every week.
Why Flodesk is Perfect for Beginners Like You
If you’re still on the fence, here are just a few reasons why I recommend Flodesk to beginners:
✅ User-friendly drag-and-drop editor – No coding or advanced tech skills needed
✅ Flat pricing – Grow your list without worrying about subscriber-based fees
✅ Beautiful templates – Make every email feel polished and branded
✅ Simple automation – Create workflows without confusion
✅ Visual consistency – Keep your brand identity intact from the first email to the last
Ready to Grow Your Email List with Confidence?
If you’re finally ready to start building an email list that feels aligned, easy, and fun—Flodesk is your new best friend.
🎁 Bonus: Use my affiliate link to get 50% off your first year of Flodesk and start growing your email list today:
👉 https://flodesk.com/c/JOCELYNESPEJO
Say goodbye to tech overwhelm and hello to emails you actually love sending.
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