Most entrepreneurs launch the business first—then scramble to build the brand. But here’s the thing: they’ve got it completely backward.
At Branding By Jo, we’ve seen this play out countless times. Founders go all-in on perfecting the offer, pouring energy into services, websites, and logos. Then launch day hits—and they’re met with silence.
But the entrepreneurs who actually thrive?
They start by building their personal brand.
And the data backs this up: 82% of people trust a brand more when senior leaders are active on social media. That trust? It directly drives sales, leads, and long-term growth.
Why Personal Branding Comes First
Let’s be clear—this isn’t about vanity. It’s about visibility. Your personal brand becomes the foundation your business stands on.
When you intentionally show up online before the launch, you create major advantages:
🔹 You build trust early. People buy from people they know, like, and trust. When you consistently show up online, you’re giving people a reason to care—before you ever ask for a sale.
🔹 You validate your idea. Sharing your story and engaging with your audience lets you gather feedback that shapes your offers before you go live.
🔹 You create buzz. If you’ve been showing up, telling your story, and building relationships—your audience is already rooting for you by launch day.
Remember: it takes 5–7 impressions for someone to remember your brand. Every authentic post, comment, or conversation before your launch builds those impressions—genuinely, and without pressure.
Real Stories. Real Results.
This approach isn’t just theory. It works.
Look at Gary Vaynerchuk—he didn’t just sell wine. He created wine review videos that connected with people, and then turned his family’s $3 million liquor store into a $60 million business.
The takeaway?
Visibility and credibility come before conversion.
How To Start Building Your Personal Brand
You don’t need to be an influencer or a content machine. You just need to show up with intention.
Here’s how to start:
✅ Pick your platform. Where do you feel comfortable? For many professionals, LinkedIn is a great home base. Start where you already enjoy engaging.
✅ Share the process. Don’t wait until it’s all perfect. Share the messy middle. Let your audience in on the journey—that’s where real connection happens.
✅ Provide value. Give insights, advice, lessons learned—without asking for anything in return. Trust grows when people feel seen and served.
✅ Engage genuinely. Comment back. Start conversations. Show up in others’ feeds just as much as your own.
The Personal Brand Advantage
Let’s face it: the way people buy has changed. In 2024, people crave realness. They’re drawn to connection, not just content.
So when you lead with your personal brand, you’re not launching into a void—you’re launching into a relationship with an audience that already believes in you.
And that’s the ultimate edge.
In today’s crowded market, your product or service can be replicated.
But your story? Your voice? Your brand? That’s yours alone.
Smart entrepreneurs get this.
They know that who you are matters just as much as what you sell.
Want to Talk About Your Brand Strategy?
If you’re thinking about elevating your current brand—let’s talk.
Click here to connect with Jo and schedule a branding-focused chat.
We’ll explore how your personal brand can pave the way for a more confident and powerful business launch.
Or visit: www.brandingbyjo.com to learn more.
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