Branded Impact Podcast | Episode 10 featuring Tami Chapek, Founder of We Inspire We
In a world where titles no longer define leadership and “boss energy” isn’t reserved for the corner office, redefining what it means to lead isn’t just a trend—it’s a necessity.
In this episode of The Branded Impact Podcast, I sat down with Tami Chapek, executive leadership coach and founder of We Inspire We, to unpack how personal brand and leadership go hand in hand and why your leadership brand might just be your greatest asset.
⚡ Why Your Leadership Brand Really Matters
As leaders, we spend so much energy polishing our business brand, our websites, logos, social content, marketing strategies. But what about the person behind the brand?
Tami puts it best:
“Your leadership brand is what people say about you when you’re not in the room.”
It’s not just your title. It’s your energy. Your consistency. The way people feel after interacting with you. And when your leadership brand is aligned with your values and strengths?
✨ Confidence increases
✨ Your team’s trust deepens
✨ Messaging becomes magnetic
✨ And your impact? Way more intentional
🎙️ Inside This Conversation with Tami
We cover a lot of ground in this episode, but here are some of the big takeaways:
- How Tami grew We Inspire We into a 9-person coaching team by leading with purpose instead of ego
- Why branding + leadership are deeply connected, and how to recognize when your leadership style is out of alignment
- How to craft your Leadership Brand Guidebook in five powerful words
- Why collaboration > competition, always
- How to scale, outsource, and still protect your joy as a founder
One of my favorite moments? When Tami said:
“You don’t have to be the loudest voice in the room to lead. You just have to be consistent in who you are and how you show up.”
💼 From Marketing Exec to Leadership Visionary
Tami’s journey started in the high-stakes world of marketing. But after being promoted into leadership roles with little support or clarity, she experienced firsthand how unprepared most leaders are when stepping up.
That moment sparked a mission to support other leaders in leading well without burning out.
Today, her company, We Inspire We, supports executives at brands like Google, Uber, and Novartis while building a global network of purpose-led leaders. 🙌
🛠️ Tami’s Framework: Building a Leadership Brand That Works
Ready to define your own leadership brand? Tami walks clients through a simple but powerful process:
- Inventory who you are today. Your strengths, values, and superpowers.
- Identify where you want to grow. What traits do you admire in others?
- Choose 5–6 power words that capture how you want to lead.
- Turn that into a brand statement. Your internal compass.
- Share it with your team, your peers, your audience.
This isn’t fluff, it’s your leadership brand guide. Just like a brand book for your company, but for you as the leader. And yes, it evolves as you grow.
🔥 How Branding Helped Scale We Inspire We
Even with her marketing background, Tami’s first hire was a marketing strategist. Because knowing how to brand and actually doing it for yourself? Totally different game.
From reworking the website to highlighting each team member’s unique “zone of genius” (like The Confidence Coach or The Belief Coach), branding helped We Inspire We expand their impact and attract the right-fit clients.
✨ Branding Tip: Make your brand clear, even within your team. Clarity attracts. Confusion repels.
💡 Tami’s Advice for Women Ready to Lead Boldly
For founders, execs, or women scaling their vision Tami shares this:
- Ask yourself: Where is the most valuable place for me to be?
- Protect your energy. Know what lights you up and make room for it.
- Outsource anything that drains your joy or distracts from your zone of genius.
- Done is better than perfect. (Yes, really.)
- Speak your leadership brand aloud. Sharing it = accountability + alignment.
✨ A Final Word from Jo
Leadership isn’t just what you do. It’s who you are.
It’s the energy you bring, the way you connect, and the intention behind every decision.
This episode is your reminder:
When you lead with authenticity, brand with clarity, and focus on connection over competition your impact extends far beyond the boardroom.
🔗 Resources & Links
🎧 Listen to the Full Episode: Branded Impact Podcast Episode #10
👤 Connect with Tami Chapek
🌐 Visit We Inspire We
📸 Follow on Instagram: @weinspirewe
📘 Facebook: We Inspire We
🎁 Download Free Leadership Tools
📅 Book a Free Strategy Session with Tami
💬 Ready to Build a Leadership Brand That Aligns?
Let’s turn your vision into a brand that connects, converts, and grows with you.
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