If you’ve ever wondered how to authentically land brand deals—without faking influencer status or chasing vanity metrics—this episode of The Branded Impact Podcast is for you.
🎙️ I sat down with Jenny Dinh Safransky, founder of JDS Projects, a boutique talent agency that supports female creators in building meaningful, purpose-led brand partnerships.
Jenny’s story is such an inspiring one. From her dream job working behind the scenes at the GRAMMYs, to launching her own agency during the pandemic, her journey is rooted in intention, impact, and alignment.
Here’s what we dive into in this episode:
✨ Why Jenny walked away from her dream corporate job to build something of her own
✨ How motherhood and mentorship reshaped her definition of success
✨ What brand partnerships actually mean—and how creators can land them authentically
✨ The key mindset shifts for entrepreneurs moving from stability to purpose
✨ Why follower count doesn’t matter nearly as much as alignment and values
✨ Tips for building visibility, negotiating brand deals, and growing with heart
Jenny also shares the details of her Brand Partnership Starter Package, created to help female creators start building aligned collaborations. Plus, we talk about her ongoing work with the mentorship nonprofit Step Up (SUWN.org)—and how it keeps her rooted in purpose.
💬 “Branding is YOU. Be authentic, show up consistently in a way that feels good, and align with brands that reflect your real life.” — Jenny Dinh Safransky
Whether you’re an entrepreneur, content creator, or thought leader with an engaged community, this episode is a powerful reminder that you can monetize your influence without sacrificing your integrity.
Listen to the full episode here.
Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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