How to Know When It’s Time to Pivot
Not every discomfort means it’s time to burn it all down. But if you’re noticing these signs, your brand or business may be calling for a shift:
- You’ve outgrown your original audience or offers
- Your brand visuals or messaging no longer reflect who you are
- You’ve hit a plateau, not from lack of effort but lack of alignment
- You feel a pull toward something deeper but you’re afraid to start over
Your next level won’t always look like your last, and that’s the beauty of it.
💡 Purpose Doesn’t Replace What You’ve Built, It Refines It
Annamarie didn’t abandon her past work; she built on it. Her design background now influences how she structures mindfulness programs.
Every pivot she’s made has layered clarity over experience, not replaced it.
That’s the same mindset I share with my clients.
Your purpose doesn’t mean starting from scratch. It’s about refining the direction of your energy, time, and brand story.
When your brand evolves with you, it becomes an extension of your growth, not a limitation of your past.
✨ Your Next Step: Audit Before You Pivot
Before you make a big change, pause. Reflect. Reassess.
Ask yourself:
1️⃣ What’s no longer in alignment with my values or goals?
2️⃣ What parts of my brand still feel true and timeless?
3️⃣ What needs to evolve so I can show up fully as the woman I am today?
That’s exactly what we uncover in a Visual Brand Audit, a 60-minute deep dive into your visuals, messaging, and positioning so you can make confident, purpose-driven decisions before your next move.
Because pivoting isn’t about changing everything, it’s about coming back to what matters most.
🎧 Listen to Episode 21
🎙️ Pivoting for Purpose: A Conversation with Annamarie Fernyak of Mind Body Align
Listen on Spotify
Listen on Apple Podcasts
🌟 Connect with Annamarie Fernyak
🌐 Website: mindbodyalign.com
📘 Book: Right Side of Happiness — Learn More
💼 LinkedIn: linkedin.com/in/annamarie-fernyak
Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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