What if being selfish was actually the smartest move for your business?
In this episode of The Branded Impact Podcast, I sit down with Shari Biery, Purpose and Well-Being Coach and creator of The C.A.L.M. Method™, to talk about what it really looks like to reclaim your energy, confidence, and clarity as a woman entrepreneur.
Shari shares why putting yourself first isn’t selfish, it’s strategy. Together, we talk about mindset shifts, boundaries, and how self-care and clarity are key to building a brand that’s not only successful but also sustainable and aligned.
🎧 Listen on your favorite podcast platform or YouTube:
The Branded Impact Podcast
Key Takeaways
- Rest is a possibility-generating activity
- Clarity creates confidence, and confidence drives connection
- Your brand reflects what you’ve reclaimed
- Boundaries and self-care are strategies, not luxuries
Episode Highlights + Guest Insights
From Service to Self-Discovery
“When my husband handed me the American flag and said, ‘Now it’s your turn,’ I realized it was time to give myself permission to go after my own purpose.”
— Shari Biery
That moment marked a powerful shift for Shari. It became the start of her journey toward helping other women find purpose and alignment in both life and business.
The C.A.L.M. Method™
C = Clarity | A = Awareness | L = Listening to Your Body | M = Mindset
The C.A.L.M. Method™ helps women move from overwhelm to intention. By tuning into your body, cultivating awareness, and creating space for clarity, you set the foundation to lead with purpose and confidence.
Rest Is a Revenue Strategy
“Rest isn’t lazy, it’s leverage.” — Shari Biery
We often think success comes from doing more, but Shari reminds us that rest is what fuels creativity and perspective. When you make space to breathe, you also make space for alignment and new ideas.
Self-Care as Strategy
The best brands are built by leaders who know when to pause. Self-care isn’t something you earn after the hard work, it’s part of what allows you to show up with consistency, confidence, and calm energy.
Connect with Shari Biery
sharibiery.com
Instagram: @sharibiery
LinkedIn: Shari Biery
5 Strategies to Make Yourself a Priority
About The Branded Impact Podcast
Hosted by Jo Espejo, founder of Branding by Jo, The Branded Impact Podcast is for women entrepreneurs who are building purpose-driven, strategic brands that attract, connect, and convert.
New episodes drop every Wednesday.
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Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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