How to Build a Magnetic Personal Brand Through Storytelling

If you want to build a magnetic personal brand through storytelling, this is where your brand begins to shift. It is not about more credentials. It is about how you show up, communicate, and share your story in a way that connects and converts. In this episode of The Branded Impact Podcast, Jo Espejo sits down with Mary Gardner to break down how storytelling and charisma create a brand that attracts clients, opportunities, and influence.

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Chapters List:
00:00 The Power of Storytelling in Branding
03:08 Authenticity and Its Misconceptions
06:14 Overcoming Personal Challenges Through Storytelling
09:08 Building a Personal Brand Beyond Credentials
12:01 Tips for Effective Communication and Presence
13:37 Pursuing Passion and Purpose
16:27 The Importance of Community and Connection

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Why a Magnetic Personal Brand Through Storytelling Builds Authority

In today’s digital world, attention is limited and competition is high. What separates you is not just what you say, but how you say it.

A magnetic personal brand through storytelling allows you to:

• Stand out in a crowded market
• Create emotional connection
• Build trust faster

As Mary shares, people may research your credibility, but they connect through your story. And connection is what drives decisions

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What Authenticity Means in a Magnetic Personal Brand Through Storytelling

Authenticity is often misunderstood.

It is not about:

• Oversharing
• Being reactive
• Sharing in real time without clarity

Instead, personal branding through storytelling requires:

• Reflection
• Intention
• Transformation

People are inspired by the after, not the chaos in the middle.

Your story becomes powerful when it:

• Shows growth
• Communicates a lesson
• Creates relevance for your audience

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Why a Magnetic Personal Brand Through Storytelling Outperforms Credentials

Credentials matter, but they are not what builds a magnetic brand.

A magnetic personal brand through storytelling is built through:

• Communication
• Visibility
• Connection

As Mary explains, every level of growth requires:

• New skills
• A new identity
• A willingness to be seen

If you are the face of your business, your ability to communicate matters more than your qualifications.

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How to Create a Magnetic Personal Brand Through Storytelling on Camera

If showing up on camera feels uncomfortable, you are not alone.

Confidence is built, not given.

To strengthen your magnetic personal brand through storytelling:

• Practice speaking out loud daily
• Remove the need for perfection
• Focus on connection over performance

Jo shares that shifting from “talking at a camera” to “having a conversation” changed everything.

The more you practice, the more natural it becomes.

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Want to Build a Magnetic Personal Brand That Attracts Clients?

If this episode made you realize your brand is not fully aligned, this is your next step.

👉 10 Images Every Brand Should Have

This free guide will help you:

• Identify what your brand is missing visually
• Show up with more confidence and clarity
• Create content that connects and converts

Download it here:
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The Identity Shift Behind a Magnetic Personal Brand Through Storytelling

Your brand cannot outgrow your identity.

As you evolve:

• Your messaging must evolve
• Your visuals must evolve
• Your presence must evolve

A magnetic personal brand through storytelling requires alignment between:

• Who you are
• What you say
• How you show up

If those are disconnected, your audience feels it.

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Letting Go to Strengthen Your Magnetic Personal Brand Through Storytelling

Sometimes growth is not about adding more.

It is about letting go.

If something no longer:

• Aligns
• Energizes you
• Reflects your next level

You are allowed to pivot.

You are allowed to rebuild.

And sometimes, the most powerful move is choosing alignment over attachment.

Featured Guest

Mary Gardner | The Charisma Coach

Mary Gardner helps leaders, entrepreneurs, and thought leaders turn their ideas into powerful messages that move people. Through storytelling, communication strategy, and charisma development, she supports individuals in building influence, increasing visibility, and creating deeper connection with their audience.

Mary Gardner teaches how storytelling builds influence and plays a key role in creating a magnetic personal brand through storytelling.

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Connect with Mary Gardner

👉 Website: https://marygardner.com
👉 Storycraft Summit: Learn more on her website
👉 Radio Show: The Mary Gardner Radio Show (Salem Media)

Key Takeaways

• A magnetic personal brand through storytelling builds connection and trust
• People connect emotionally before they justify logically
• Authenticity comes from sharing transformation, not struggle
• Visibility is required for growth
• Confidence is built through repetition
• Alignment is what makes your brand magnetic

About The Branded Impact Podcast

The Branded Impact Podcast helps women entrepreneurs build bold, strategic brands that attract, connect, and convert.

Each episode is designed to help you:

• Elevate your brand
• Increase visibility
• Align your identity with your next level

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Ready to Build Your Branded Impact?

If you are ready to:

• Stop blending in
• Build a brand that reflects your next level
• Attract premium clients with clarity and confidence

👉 Explore Branding by Jo:
https://www.brandingbyjo.com

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Full Transcript

Episode 39 | Mary Gardner

Jo Espejo (00:18)

If you want to build a brand that attracts speaking opportunities, clients, and influence, this episode is for you because the fastest way to elevate your brand isn’t another credential. It’s how you show up and tell your story. I’m joined today by Mary Gardner, known as the Charisma Coach. Mary helps leaders, entrepreneurs, and thought leaders turn their ideas into messages that move people. And today we’re keeping this focused on storytelling, charisma, and what actually builds a magnetic personal brand.

Mary, thank you so much for joining me today. Can you start by kind of elaborating? You’ve said that the fastest way to elevate a brand is through storytelling and charisma. Why are those such an advantage in business?

Mary K Gardner (00:55)

absolutely.

So interesting. It depends on what their job is, obviously, but storytelling is one of the ways that breaks through all the clutter in the marketplace. And if anyone goes online within seconds, they’re pounded with so much social media, whether it’s LinkedIn or X or Instagram, Facebook. There are so many people competing in the world right now. So you could take one concept and give it to 20 people and they will have 20 different things to say about.

And that is why storytelling is so uniquely important for a brand is because your personal experience is not my personal experience, but I can learn from your story and it can move the needle. And one of the things about persuading people in the marketplace, in sales, in business development is that you have to have a couple of components. You’ve got to have the data, the logic and the credibility. You’ve got to have that reputation for sure. So people will go and research.

Well, this person sounds good, but are they really good? And then the story and the emotional part of it. So people buy, they justify on facts, but they buy off of emotion. And so if you’re trying to break through in the clutter of the marketplace, being open, being vulnerable, being authentic, these are some of the really good things to do and then know your story and how it impacts people.

And so that’s what we do at our company is help people define what your story is and how many different places you can use it.

Jo Espejo (02:28)

I think that’s so intriguing and there’s just so many facets to it and you hear it a lot. I think right now I feel like one of the buzzwords is authenticity. Everyone talks about being authentic, but honestly that’s something that I think is a little jumbled sometimes. So what do you recommend to somebody who hears that and they’re like, cool, but what does that really mean?

Mary K Gardner (02:46)

Yeah, I love that. I love that questions because you’ll see people spilling all over the place. And that is not what authenticity is. And just coming out, it’s just that, you know, that is not when we tell a story, especially if you’re an executive, especially if you’re someone building a brand. Nobody wants to learn or really be inspired by somebody who’s still in the story.

And if you look at a Ted Talk or something like that, or someone on stage, you’ll hear that they went through a horrific time or had massive challenges, but they’re not still going through it. So what we do is we will take that story and then we will create the aftermath. How did you get out of it? Those are the steps that inspire people. And so that’s how we create authenticity, know, authenticity and authentic moments. It’s a real scary thing for leaders and especially for men to be authentic.

And so we don’t necessarily tell really super personal things that are going to embarrass other people. We don’t bring other people into the stories that are going to make them feel vulnerable. So the kind of story you tell is really important, but it could be something as simple as I was walking down the street yesterday and you’re not going to believe what happened. You got to always have a hook that kind of draws them in. And then you tell a little simple story about you. And then…

The other thing is you don’t want it all about you. So when we’re doing messaging and we’re telling stories in like speeches or a CEO or an executive is motivating a team, they’ll also use other people’s And I’ve had so many people be able to relate their story to like a celebrity athlete or something like that. And that combination is also really, really good. And that’s authenticity as well.

Jo Espejo (04:27)

So not keeping it always about you. And then I think that was the key piece too that was a little differentiator. It’s when you walked through the hard. People like to have the inspiration that you went through something and then you came off the other side, not driving women through it with you because like you mentioned, it’s really hard to watch somebody. I think it does almost take away from your credibility if you’re sitting there crying about something. It’s like, nope, this is.

Mary K Gardner (04:38)

Yeah. Yes. Yeah.

Jo Espejo (04:50)

It happened. I addressed it, and this is how I came through it. That is so much more inspiring. I think too, we talked about this pre-show, making sure it truly is your story or be very clear that you are telling someone else’s story so that people don’t start to think that that’s, but you were saying that you’re like this and now you’re talking about something completely different. It’s no, this is my story. Then if you’re going to be relatable using other people’s stories, but being clear that it was somebody else that you’re using it.

Mary K Gardner (04:51)

for sure.

for sure.

I just heard somebody, I was in a conversation and Lou Holtz, who was a famous basketball coach, said that if I tell a story and it’s authentic to me and I won a club championship at the golf course at my local club, the other members are like, sure you did. But everyone out there who’s listening to you is like, my gosh, he’s an amazing golfer. So it depends on who you’re telling the story to, but yeah, make it real.

because I see a lot of people online, like I’ve done so many things and they write books and see, I’m in an interesting place because I do work with champions. I’ve worked with lots of world champions, people that climb mountains, that have accomplished so many amazing feats. And those are people that are paid highly for their speeches. They’ll be paid 25, 50, $100,000 to go out and tell their story over and over and over. Those are the ones that movies are made up.

But when you tell your own story, a challenge could be, you know, it’s a challenge could be like, I remember one of mine was my little boy who’s now not a little boy anymore. He’s a grown adult, but he ran out one time. He was diagnosed on the autism spectrum. had ADHD. I didn’t know that food had anything to do with it. Now that’s all coming out into, you know, our world. But I would feed him crackers and all this stuff that would rev up his brain.

And when he was about three years old, he ran right out in front of a car at a parking lot and almost got hit. And I ran out in front of the car and I grabbed my son and I fell down right in the middle of the street. And I just started crying and, and, you know, okay, so I’m a mom who’s kid, you know, ran away, but how you tell the story, that’s another thing that takes practice.

Jo Espejo (07:04)

You definitely drew me in. You were definitely a storyteller. It’s like, wow, if you just replay that for a second, she can definitely take you to the parking lot when she’s running after her son. Well, I think I’m going to take you back to this. A lot of women rely on skills and credentials.

So as we’re developing our stories and our personal brand, I know that a lot of us really, and I did the same, I had a hard time really owning, I was a professional photographer or starting my own agency because it’s not what I to school for. I went to school for business. I got a master’s in business, not for photography. And so I had a hard time making that switch to owning the fact that I was a professional, even though I didn’t have credentials. But tell me a little bit about,

Mary K Gardner (07:30)

Yeah.

Wow.

Yeah.

Jo Espejo (07:44)

why even if you’re relying on credentials, not relying those so heavily to speak for you, but the personal brand helping that attract better opportunities because it’s that storytelling, it’s that charisma that you’re known for. Like how does that really

Mary K Gardner (07:56)

Yeah.

What you’re talking about is not just for females that you get stuck kind of doing the competency. So if you look at it, all jobs have competencies and you learn the competencies. And when you’re in a training position, I used to train at Goldman Sachs and every single jobs, even as a photographer, there are competencies that you have to be able to accomplish knowing lighting, knowing your camera, knowing how to deal with the people. And then when you’re moving into another

job potentially and you’re thinking, I’m so shy. Well, you’ve got other competencies. It’s like going from elementary school to middle school, middle school to high school, high school to college. Think about the difference of the things you need to learn. And so it really is a learning process and understanding when you are in business for yourself and you have chosen to be the brand.

One of the competencies that you have to do is to be good on video, to be able to communicate. And as a matter of fact, leaders go through this all the time. When people go from being, let’s say, an accountant to being the manager of the accountant, to being the CFO, to then being the CEO, every single time you rise in your career, you have to learn new things and adopt a new identity.

And that is the hardest part is to adapt a new identity, adopt a new identity and to understand now I’m someone else. There’s something called the Peter Pins principle that what happens when people get stuck in a career, they keep bouncing up and just get the same jobs and can’t elevate. That’s because they don’t understand that now they’ve got to go learn. They’ve got to go back to school. They’ve got to take classes. They got to do something to stretch themselves to be able to gain confidence in a new area.

So in the world right now, a video and personal branding, a lot of it, as we’ve talked about, is on social media, it’s on video, it’s learning podcasting, learning your technology. And so it’s a big learning place right now for everybody. And so women are not the only one. I deal with men that are executives at high level tech companies.

And they’re like, my gosh, I’ve always been behind the scenes. I’m like, not anymore. If you want to make an imprint in today’s world and have influence, you’ve got to be willing to step up and step out. And so it takes courage for sure. It takes having a strategy and then knowing where and when you’re going to be able to do that.

Jo Espejo (10:15)

What’s your top tip for somebody who hears you and knows this? Cause you know, I’m one of them. I’m still working on becoming more comfortable on camera and selfishly the podcast was an easier way for me to transition into getting on video more because talking to someone, I could do this all day long. The second you shift off and then I’m trying to record a video just talking.

Mary K Gardner (10:30)

Yeah. Right.

Jo Espejo (10:35)

myself, I feel like I turned into this whole different version that freaks myself out. But for someone who has so much experience being on stages, being on camera, do you have a tip outside of just doing it scared and doing it anyway? What’s a tip?

Mary K Gardner (10:35)

Mm.

Absolutely.

my gosh, it’s not drink alcohol. Okay. Which probably could work, but that’s not what you do. There are several things to do. First of all, when you’re on stage and when you’re speaking, you have to know so much more.

information than what you’re delivering. So you don’t ever go out just with one little tiny nuance. You’ve got it because if you if your technology gets busted, doesn’t work, doesn’t turn on, which has happened on the stage many times before, you might have to go extemporaneous. So really, it’s important that you know your information. Next, you have to practice. And one of the things that I tell people to do, which is a skill that I learned when I was doing TV anchoring and reporting and things like that, which was a brief period in my career.

But one of the exercises that’s so good that will bust you out is when you’re driving down the road and you’re by yourself in your car, you’re like, okay, so there is a red stoplight and on top of the red is a green and a yellow. And now we’re going to look over here. There’s a tree, a green tree. And over here is a beautiful story that I really want to go visit. So you want to extemporaneously practice. How do you do it best? By driving down the road and describing everything without the,

There is a, so you practice, so your brain gets a little bit faster. So those are a couple of things. The other thing that I do, and I take a supplement called Brain On, I sell it, it’s brainon.com forward slash Mary Gardner. It is the best. It actually makes you happy. It’s a blue-green algae, it comes in liquid powder, and you go from right here after you take it to.

and it makes your brain really fluid. And so, you know, some days when you’re like, can’t even like put two words together versus a day where you’re just so in sync and everything’s going, it’s flowing. That’s what this product does for you every day. So it’s, and yes, it’s legal.

So there are things like that. You have to learn your body. You have to learn how you, know, where you are stepping up, where you’re getting stuck, and then take little strategies. And those are, those are good ways to practice, I think.

Jo Espejo (12:57)

Thank you. So helpful.

the biggest tip I can give people, because I’m still working through, I no longer say that I hate being on camera. I’ve managed to be past it. But I can’t really say that I love it. And I’m still at a place where it is a practice for me. And it’s like anything, you just have to practice and you do it and then you do it again. And then eventually,

Mary K Gardner (13:05)

⁓ you-

Jo Espejo (13:16)

becomes more comfortable. I’m going to have to take that tip up though about explaining things as I go down the highway

Mary K Gardner (13:21)

That’s okay. And now I got to

give you another one because two things you just said, Your words create your reality. So by you saying I’m not ready to be on camera, I don’t really like it yet. And instead, your brain will start to like it once you start professing it and start proclaiming.

I love being on camera. It is one of the most favorite things I do. Why? Because I get to be myself. I get to inspire people. I get to be with people that are so beautiful every day. And when I share my story and I’m authentic, they share theirs back to me and we have a real connection. So that is why I love being on camera. That was just exemplary. So I would say that is so important. Change your words. Change your words. Change your words.

Jo Espejo (14:01)

and this is the other tip I have for anybody if you missed it when I said it earlier Find the way that works for you I found that trying to record by myself wasn’t working for me It felt me really uncomfortable, but then I got better at it when I had even a friend on the other side I said just can you just hold this?

Mary K Gardner (14:15)

Mm.

Jo Espejo (14:16)

just hold it

Mary K Gardner (14:16)

Yeah.

Jo Espejo (14:17)

right here. So it looks like I’m looking at the camera, but really like, feel like I’m talking to you. And that made me being able to get on camera so much easier. And I remember a friend even messaged me and she’s like, okay, that was the first one that you’ve done that I felt like it was actually you talking, Now tying it back in, because we can do all these things and there’s all these tips, but ultimately if someone was listening to this conversation,

Mary K Gardner (14:24)

Yeah.

Jo Espejo (14:39)

we’ve covered your brand and your story. What’s one thing that you really want them to take away from this today?

Mary K Gardner (14:44)

Oh, I love that. Well, one thing that I believe is that we all are here and created for a reason and are living a bit in a scary world and people right now are very a lot of people are isolated. They are hopeless. And I want to encourage people to have faith, to reach out to community and to pursue. If you have a dream in your heart, it is there for a reason. It was put there for a reason.

Jo Espejo (14:54)

sorry.

Mary K Gardner (15:14)

And I’m so blessed at this point in my life, I get to work with people who have gone through successful careers and now are like, I worked my whole life to make money. Now I want to do my passion. And as older senior adults, they are doing beautiful, amazing things. And so I heard one thing about you. You love to have conversations. And that’s so important for you to know that that will take you through in your life. If you are, if something happens, you always have that.

And so knowing who you are and what you enjoy and what your values are are the most important thing. I truly believe that God will bless you if you keep pursuing that. And you know, who cares? Ask God, you know? Like, what do you want me to do? Put it in front of my face. And I was having a conversation with one of my friends yesterday. We horseback riding. And I said, you know, I’m starting to really talk to my guardian angel because we all have one. We all know that. We just don’t talk about it. And so asking the guardian angel, Bible says that he’s

puts his angels charge over thee and to keep us in all of our ways. So ask your guardian angel to go talk to the other person’s guardian angel, set up meetings. I mean, it’s amazing what we can get done in the supernatural. So I love encouraging people to really pursue their passion and to pray. That’s another tip.

Jo Espejo (16:27)

I love that so much. And I think we get so caught up to and doing with other people. We think other people want us to do like in society right now, you mentioned it. It’s just got, it’s overwhelming and it’s very noisy. And then I have seen a lot of people get caught up in that I’m doing this and myself included. I’m going to go do this because I should, I should, I think I should, want to. And then I start to get overwhelmed and caught up in what doesn’t bring me joy. And so give yourself permission.

Mary K Gardner (16:51)

Right.

Jo Espejo (16:54)

Not

Mary K Gardner (16:54)

Yeah.

Jo Espejo (16:55)

wait, you know, if you’re already there, it’s not too late. You get to reinvent yourself whenever you want, but you don’t have to wait to finish working through, I chose this. I went to school for this. This is what my career path is. I’m unhappy, but this is where I have to stay. No, you get to make a choice. And now, it may not be as easy as just making a choice. Maybe whatever you’re truly passionate about is going to require…

Mary K Gardner (16:58)

Yeah.

Yeah.

Yes.

Jo Espejo (17:16)

learning something new and really diving in. But I mean, technology changes every day. We’re recording on something right now that wasn’t available 10 years ago. So now you evolve and you change, but take it back to, and I’m in the same, take it back to prayer and then realize and ask, what, God, what is your purpose for me in this life? And help me.

Mary K Gardner (17:21)

Amen.

Jo Espejo (17:36)

let go of the wheel because I like to pray and ask God to give me direction and then I hold on to the steering wheel like this. I don’t want to go right. I really thought that I needed to go left. So.

Mary K Gardner (17:47)

or is

Yes, amen. And

you have to remember, be still and know that I am God. And there are many times in people’s careers where you don’t know what to do and you’re stuck and you just don’t have direction. And that’s maybe some time to sit and rest and to get away from social media. Like you were talking about all the influencers and all the people that are telling you how to act, what to do, what to be and just go to the beach and just be by yourself. That silence is so

incredibly important for all of us so we can listen. And if we’re so busy all the time taking in, taking in, taking in and never stop to actually listen to what he’s saying to us, we are so much more connected, we can be, than we’re giving ourselves the ability to be. And so it’s really important to do what you’re saying and to unplug. And I just heard this story, we were at, I was in Georgia two days ago and met a family.

and they were so wonderful. here’s what they did. They’re very successful. And I got to speak to the 80 something year old mom who had six kids, and this is how they raised their children. It was amazing. It’s such a gift. I would tune in and tell your friends because it was awesome. She and her husband, before they got married, started this tradition. They would dress for dinner and they would come to dinner in their outfits, be dressed up, and they would have conversations written down about what they were gonna talk about.

And then they started having children and started doing that with other children. Now their children are in their 40s, 50s, 60s, and they’re still doing it. And they’ve all created families that are super connected. So they have food, which is beautiful and amazing. And then they experience this genuine connection and conversation with their siblings and their friends. And then they had parties that way. And it’s how to live differently in today’s world. You have to do it intentionally.

Jo Espejo (19:41)

intentionally and making the time for it because we end up getting caught up in it. It’s the, I’ll get to it when, and I’m, I’m busy. And my word for the year is intentional. And I am really, there’s something about the word busy that is causing a trigger. When I hear people say like, I know you’re busy. And I’m like, my gosh, if I hear one more person say that I’m busy, but that’s the perception I’ve created. So now I’m like, no, no.

Mary K Gardner (20:04)

Yeah.

Yeah.

Jo Espejo (20:08)

I’m not busy, I’m being intentional. What has you reaching out? Because yes, there are a lot of moving pieces. I’ve got a business, my husband is running a business, I’ve got two children I’m trying to navigate. I said yes, life is full.

And I can make

a choice about where am I going to spend my time and what am I going to focus on. And so being intentional. And I think this is the second time it’s come up about being still. I just recorded a podcast on a guest podcast the other day and the same conversation came up and she asked me, what do you recommend when people are feeling overwhelmed and not knowing what to do? And my recommendation was shut it all down.

Mary K Gardner (20:27)

ass.

Yeah.

Jo Espejo (20:46)

turn

everything off and walk away from it. Go sit in the quiet and you brought the beach. I’m like, my gosh, yes, the beach should be cut. Well, close. We are only for those, you know, I’m in central Florida. I’m only an hour away from the beach, but shut it all down and walk away from it. And then really take time to evaluate why did you do this in the first place? What caused you, what motivated you? And

Mary K Gardner (20:53)

We’re so blessed to be in Florida to have that.

Jo Espejo (21:11)

The biggest thing I can give you right now is give yourself the permission to let it go. If it doesn’t feel like it aligns anymore and you went down this path because you thought you should or that’s what you wanted done and now you’re realizing it doesn’t bring you joy and it doesn’t align, then get out of it. Figure out what that looks like for you as far as professionally and what timeline you need to move on from, but just stop doing the things that no longer align. And I think that ties into your brand story. It ties into your authenticity and people love the fact.

Mary K Gardner (21:33)

It’s.

Jo Espejo (21:40)

that people reinvent themselves and have the courage to chase their purpose and to do what they were meant to do. And there must be a reawakening right now going on because I see it everywhere where people are really just leaning in to like, this is what I was called to do, this is my purpose. And I built this thing over here and either I’m going to live it to incorporate this new purpose, what I’ve kind of been doing on the back end, or I’ve seen people completely pivoting altogether.

Mary K Gardner (21:45)

Yeah.

Yeah.

Yeah.

Jo Espejo (22:08)

I like I built this and it doesn’t align and I’m shutting it down. And I like to say I burned it down. I’m going to burn it down and we’re going to just reinvent out of something different. So, well, thank you, Mary.

if anyone’s been listening and they want to know more about your coaching or your passions or about you, Mary, where can they find you?

Mary K Gardner (22:28)

Awesome. Well, if you’re in central Florida or if you’re online, I have a radio show called the Mary Gardner Radio Show. It’s on 94.9 FM, 950 AM. It’s on Salem media. It’s the largest conservative faith based network in the country. And we have a celebrity guests that are telling their inspiring stories. And so you can hear it Saturdays at one on East coast time. And so that’s one place. And then marygardner.com.

And we have a Storycraft Summit coming up and you can find information on marygardner.com. And it is a three day event where you practice and learn your stories. get expert coaching. You’ll be there with other coaches and other high level professionals who are also working on their stories that are influencing the world. And so we welcome to have a conversation with anyone about that.

Jo Espejo (23:14)

sounds so fun. I’m have to look at the dates. Telling your story. I think that’s we we talked about this offline too. Sometimes when you hear these things and you’re being encouraged to follow, my biggest recommendation is to reach out to the experts that already can give you the tips and the tools because telling your story is sometimes not as easy as it sounds or we can get caught up in our own

way. So there’s a way, like she said earlier, there’s a way that you can tell a story that can either divert people or that can attract and then help you convert to get your message out there. So I love that. If anybody has been listening and they feel like they know somebody that could benefit from this episode or would love to subscribe to Hear Future, I would appreciate the support. And as always, I encourage you to get out there and continue making your branded impact.

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