You’ve got 3 seconds to make an impression. That’s how long someone gives your Instagram for business profile before deciding whether to follow, explore, or move on. So if someone lands on your Instagram right now, would they instantly know: If not, it might not be the quality of your content—it could be the clarity […]

You know that feeling when a tool just gets you?That’s how I felt the moment I switched to Flodesk. As a branding photographer and business owner, I’ve used my fair share of tech tools—and honestly, most of them felt cold, complicated, and far from inspiring. I wanted an email platform that didn’t just work—I wanted […]

Meta’s AI Ad Automation Isn’t Replacing Agencies — It’s Elevating Strategic Partners Strategic partnerships in an AI world are becoming more essential — not obsolete. Meta’s ambitious plan to fully automate ad creation by 2026 has sparked both excitement and concern across the marketing industry. Soon, advertisers will only need to submit a product image […]

Most entrepreneurs launch the business first—then scramble to build the brand. But here’s the thing: they’ve got it completely backward. At Branding By Jo, we’ve seen this play out countless times. Founders go all-in on perfecting the offer, pouring energy into services, websites, and logos. Then launch day hits—and they’re met with silence. But the […]

Starting an email list can feel overwhelming—especially if you’re new to email marketing or not super comfortable with tech. I get it. When I first started, I stared at a blank subscriber count, wondering how I’d ever grow a meaningful list without spending hours figuring out complicated software. That’s where Flodesk changed everything. With its […]

When I first started focusing on email marketing, it felt completely overwhelming. Just another task on my to-do list that didn’t spark any joy. But everything changed when I discovered Flodesk. Suddenly, I had a platform that not only made email marketing feel aligned with my brand—but also made me excited to send emails. And […]

Just wrapped a brand photo session? Here are 10 key places to update your brand photos across your marketing to build consistency, boost ROI, and increase visibility—with tips on what to do next and how Branding by Jo can help. So, you’ve wrapped your brand photoshoot—exciting stuff. You’ve got a whole folder of stunning, high-quality […]

Brand photos aren’t just for your website bio or the occasional “new headshot alert” post on Instagram. And they definitely weren’t meant to collect digital dust in a folder on your desktop. Your brand photos should be doing serious work—capturing attention, building credibility, and making potential clients want to work with you before you even […]

Working with clients to visually bring their brand to life is always such a rewarding experience. It’s all about capturing the essence and personality of their brand while staying true to its core values. In this blog post, we wanted to take you behind the scenes of our creative process, sharing key steps and helpful […]

Selecting the right location for your branding shoot is key to capturing the essence of your brand and achieving your business goals. A well-chosen location not only provides a visually appealing backdrop but also reinforces the personality and values of your brand. In this blog post, we’ll explore a variety of location ideas that can […]