You’ve got the outfits. The props. The curated location. But there’s one thing that quietly determines whether your brand shoot will just look good… or actually mean something. It’s not in your wardrobe or your camera bag.It’s your brand story. 🎯 The Story Behind the Shoot Your visual brand isn’t just a series of headshots—it’s […]

After months of working behind the scenes, I’m so excited to officially launch something that’s been on my heart for a long time:🎙️ The Branded Impact Podcast is live! And in our very first episode, I’m pulling back the curtain on something many entrepreneurs—myself included—struggle with: hiding in our businesses. Why I Started The Branded […]

“I already have brand photos.”“My website is fine.”“My brand is good enough.” Sound familiar? I’ve heard it dozens of times—and I’ve even said it myself in past seasons of my business. But here’s the thing… “Good enough” isn’t a long-term strategy. In fact, it might be the very thing holding you back from your next […]

You’ve got 3 seconds to make an impression. That’s how long someone gives your Instagram for business profile before deciding whether to follow, explore, or move on. So if someone lands on your Instagram right now, would they instantly know: If not, it might not be the quality of your content—it could be the clarity […]

You know that feeling when a tool just gets you?That’s how I felt the moment I switched to Flodesk. As a branding photographer and business owner, I’ve used my fair share of tech tools—and honestly, most of them felt cold, complicated, and far from inspiring. I wanted an email platform that didn’t just work—I wanted […]

Meta’s AI Ad Automation Isn’t Replacing Agencies — It’s Elevating Strategic Partners Strategic partnerships in an AI world are becoming more essential — not obsolete. Meta’s ambitious plan to fully automate ad creation by 2026 has sparked both excitement and concern across the marketing industry. Soon, advertisers will only need to submit a product image […]

Most entrepreneurs launch the business first—then scramble to build the brand. But here’s the thing: they’ve got it completely backward. At Branding By Jo, we’ve seen this play out countless times. Founders go all-in on perfecting the offer, pouring energy into services, websites, and logos. Then launch day hits—and they’re met with silence. But the […]

Starting an email list can feel overwhelming—especially if you’re new to email marketing or not super comfortable with tech. I get it. When I first started, I stared at a blank subscriber count, wondering how I’d ever grow a meaningful list without spending hours figuring out complicated software. That’s where Flodesk changed everything. With its […]

When I first started focusing on email marketing, it felt completely overwhelming. Just another task on my to-do list that didn’t spark any joy. But everything changed when I discovered Flodesk. Suddenly, I had a platform that not only made email marketing feel aligned with my brand—but also made me excited to send emails. And […]

Just wrapped a brand photo session? Here are 10 key places to update your brand photos across your marketing to build consistency, boost ROI, and increase visibility—with tips on what to do next and how Branding by Jo can help. So, you’ve wrapped your brand photoshoot—exciting stuff. You’ve got a whole folder of stunning, high-quality […]