Most entrepreneurs launch the business first—then scramble to build the brand. But here’s the thing: they’ve got it completely backward. At Branding By Jo, we’ve seen this play out countless times. Founders go all-in on perfecting the offer, pouring energy into services, websites, and logos. Then launch day hits—and they’re met with silence. But the […]

personal branding

Why Smart Entrepreneurs Build Their Brand Before Their Business

Woman holding a white tumbler that says “reads you your story,” captured during a lifestyle brand photo session.

READ MORE

Branding by jo personal brand photos nov 24 38

Starting an email list can feel overwhelming—especially if you’re new to email marketing or not super comfortable with tech. I get it. When I first started, I stared at a blank subscriber count, wondering how I’d ever grow a meaningful list without spending hours figuring out complicated software. That’s where Flodesk changed everything. With its […]

personal branding

The Beginner’s Guide to Growing Your Email List with Flodesk—No Tech Stress Required

READ MORE

When I first started focusing on email marketing, it felt completely overwhelming. Just another task on my to-do list that didn’t spark any joy. But everything changed when I discovered Flodesk. Suddenly, I had a platform that not only made email marketing feel aligned with my brand—but also made me excited to send emails. And […]

personal branding

The Ultimate Guide to Email Marketing with Flodesk: How I Simplified My Strategy & Fell in Love with My List

Branding by jo personal brand photos nov 24 41

READ MORE

6

Just wrapped a brand photo session? Here are 10 key places to update your brand photos across your marketing to build consistency, boost ROI, and increase visibility—with tips on what to do next and how Branding by Jo can help. So, you’ve wrapped your brand photoshoot—exciting stuff. You’ve got a whole folder of stunning, high-quality […]

personal branding

The Ultimate Post-Brand Photoshoot Checklist: 10 Ways to Update & Align Your Brand

READ MORE

Brand photos aren’t just for your website bio or the occasional “new headshot alert” post on Instagram. And they definitely weren’t meant to collect digital dust in a folder on your desktop. Your brand photos should be doing serious work—capturing attention, building credibility, and making potential clients want to work with you before you even […]

personal branding

Is Your Brand Photography Doing the Heavy Lifting?

Branding by jo personal brand photos nov 24 58

READ MORE

Branding By Jo Personal Brand Photos Dec '24 (93)

Working with clients to visually bring their brand to life is always such a rewarding experience. It’s all about capturing the essence and personality of their brand while staying true to its core values. In this blog post, we wanted to take you behind the scenes of our creative process, sharing key steps and helpful […]

Business

Capturing the Essence

READ MORE

Selecting the right location for your branding shoot is key to capturing the essence of your brand and achieving your business goals. A well-chosen location not only provides a visually appealing backdrop but also reinforces the personality and values of your brand. In this blog post, we’ll explore a variety of location ideas that can […]

personal branding

Location Ideas

Screenshot

READ MORE

Branding by jo personal brand photos dec '24 (34)

Incorporating props into your branding shoot can add depth, interest, and personality to your photos, helping you tell your brand story effectively. If you’re planning your branding shoot and looking for prop ideas, this blog post will offer creative suggestions to enhance your visuals, reinforce your brand’s message, and captivate your audience. 1. Products: Showcasing […]

personal branding

Prop Ideas

READ MORE

If you’re planning a branding shoot, capturing the essence of your brand is crucial for connecting with your audience and telling your unique story. A well-executed branding shoot helps convey your brand identity and resonates with your target market. In this blog post, we’ll explore five essential elements that should be included in your branding […]

personal branding

5 Essential Elements

Img 1567

READ MORE

Branding By Jo Personal Brand Photos Dec '24 (28)

Hey there! 😊 If you’re a business owner, you’ve likely invested in a branding photo shoot at some point. You’ve got those stunning photos, but if you’re anything like many business owners I know, those photos are still sitting on your computer, waiting to be put to good use. Trust me, I totally get it. […]

Business

A Guide

READ MORE

DOWNLOAD NOW

10 must-have images for every brand

Unlock the power of visual storytelling 

Grab the free guide!

Photographing your moments in San Francisco, California

SERVICES

unlock your brand

BLOG

CONTACT

HOME

ABOUT

PORTFOLIO

Follow me

Hi there! I’m Jo!

I’m a Florida-based brand photographer working with service providers and small business owners like you to bring out their spark and help them discover joy and confidence through photography.