There’s a moment in every entrepreneur’s journey when what once felt exciting starts to feel exhausting.You’re doing all the things showing up, managing the team, serving clients but something shifts.The spark that once fueled your purpose starts to dim. That moment isn’t failure.It’s feedback. And if you’re willing to listen, it can become the catalyst […]

🎧 Inspired by Cally Ingebritsen of Chillax Finance on The Branded Impact Podcast Money Minus Shame What if you could stop taking money and marketing so seriously and actually enjoy them? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Cally Ingebritsen, founder of Chillax Finance, to talk about what happens […]

Rethinking Success: Why Hustle Culture Isn’t the Answer For decades, women in business have been told that the path to success means working harder, moving faster, and keeping up with hustle culture. The myth is that pushing through exhaustion and treating productivity like a badge of honor is the only way to succeed. But the […]

When entrepreneurs think about scaling, the first words that often come to mind are automation, funnels, and efficiency. The myth is that the more you automate, the more successful you will be. The truth is different. Scaling is not about automating yourself out of the picture. It is about creating systems that give you freedom […]

One of the biggest misconceptions in branding is that clarity equals oversimplification. Many business owners fear that if they streamline their message, they’ll lose credibility or sound “too basic.” The truth is the opposite: brand message clarity creates confidence—and confident brands grow faster. Think about the most memorable brands you know. They don’t try to […]

Most entrepreneurs don’t struggle because they lack skill or passion. They struggle because they play it safe. Safe feels comfortable. Safe feels predictable. But in business, safe often means invisible. That’s why this week on The Branded Impact Podcast, we’re diving into “Bravery in Motion: How Boldness Fuels Brands That Last.” I sat down with […]

Consistency isn’t optional. It’s essential.We hear it all the time in entrepreneurship: show up, keep showing up, and don’t stop showing up. But why does consistency matter so much in building a strong personal brand, and why do so many talented entrepreneurs still struggle with it? In Episode 13 of The Branded Impact Podcast, I […]

Being featured on a podcast is such a powerful opportunity. It is your chance to share your story, your expertise, and your message with an entirely new audience. But here is the truth: the real magic happens when you share that episode with your own community. When you promote your guest episode, you are not […]

Here’s the truth: your brand isn’t meant for everybody.And honestly? That’s your superpower. When you try to appeal to everyone, you end up resonating with no one. Your message gets watered down, your presence fades into the noise, and your impact diminishes. But when you focus on the right people, the ones who share your […]

When it comes to building a brand that lasts, it’s not just about logos, trendy taglines, or the latest social media hack. A truly impactful brand is rooted in the expertise you share and the authority you embody every single day. Your brand becomes a stage where your credibility is showcased and remembered long after […]