When I first started focusing on email marketing, it felt completely overwhelming. Just another task on my to-do list that didn’t spark any joy. But everything changed when I discovered Flodesk. Suddenly, I had a platform that not only made email marketing feel aligned with my brand—but also made me excited to send emails. And […]

Just wrapped a brand photo session? Here are 10 key places to update your brand photos across your marketing to build consistency, boost ROI, and increase visibility—with tips on what to do next and how Branding by Jo can help. So, you’ve wrapped your brand photoshoot—exciting stuff. You’ve got a whole folder of stunning, high-quality […]

Brand photos aren’t just for your website bio or the occasional “new headshot alert” post on Instagram. And they definitely weren’t meant to collect digital dust in a folder on your desktop. Your brand photos should be doing serious work—capturing attention, building credibility, and making potential clients want to work with you before you even […]

Working with clients to visually bring their brand to life is always such a rewarding experience. It’s all about capturing the essence and personality of their brand while staying true to its core values. In this blog post, we wanted to take you behind the scenes of our creative process, sharing key steps and helpful […]

Selecting the right location for your branding shoot is key to capturing the essence of your brand and achieving your business goals. A well-chosen location not only provides a visually appealing backdrop but also reinforces the personality and values of your brand. In this blog post, we’ll explore a variety of location ideas that can […]

Incorporating props into your branding shoot can add depth, interest, and personality to your photos, helping you tell your brand story effectively. If you’re planning your branding shoot and looking for prop ideas, this blog post will offer creative suggestions to enhance your visuals, reinforce your brand’s message, and captivate your audience. 1. Products: Showcasing […]

If you’re planning a branding shoot, capturing the essence of your brand is crucial for connecting with your audience and telling your unique story. A well-executed branding shoot helps convey your brand identity and resonates with your target market. In this blog post, we’ll explore five essential elements that should be included in your branding […]

Hey there! 😊 If you’re a business owner, you’ve likely invested in a branding photo shoot at some point. You’ve got those stunning photos, but if you’re anything like many business owners I know, those photos are still sitting on your computer, waiting to be put to good use. Trust me, I totally get it. […]

When it comes to branding photo shoots, the environment plays a huge role in the overall feel and professionalism of the final images. Whether you’re shooting in an office, a store, or a client’s home, keeping the space neat, tidy, and minimal is crucial for creating stunning, cohesive brand photos. Clean spaces let the products, […]

Hi! 👋 I hope you’re doing well! I wanted to share a helpful resource on how to optimize photos for different platforms—website, social media, or emails. The right photo sizes make a big difference in how images load and display on devices. Save this or share it with your team for future use! Here’s a […]