What if your events weren’t just something people attended, but experiences that left a lasting impression and actually drove real results for your business? In this episode of The Branded Impact Podcast, I chat with Meredith Heller and Jessica Lindsay, the powerhouse duo behind Prospect Events, about how they built a global event agency that […]

personal branding

How Meredith Heller & Jessica Lindsay Turned Prospect Events into a Global Event Powerhouse | The Branded Impact Podcast

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What if being selfish was actually the smartest move for your business? In this episode of The Branded Impact Podcast, I sit down with Shari Biery, Purpose and Well-Being Coach and creator of The C.A.L.M. Method™, to talk about what it really looks like to reclaim your energy, confidence, and clarity as a woman entrepreneur. […]

personal branding

Reclaim Your Energy & Confidence | The Branded Impact Podcast

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How to Know When It’s Time to Pivot Not every discomfort means it’s time to burn it all down. But if you’re noticing these signs, your brand or business may be calling for a shift: Your next level won’t always look like your last, and that’s the beauty of it. 💡 Purpose Doesn’t Replace What […]

personal branding

Pivoting for Purpose: How to Evolve Your Brand Without Losing Yourself

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Branding by jo personal brand photos nov 24 46

Summary Episode #20 of the Branded Impact Podcast features Jinal Sampat, founder of Sampati and co-host of The Indian Wedding Podcast. In this conversation with Jocelyn “Jo” Espejo, Jinal shares how she turned her background in architecture into a thriving fine jewelry business rooted in cultural storytelling, sustainability, and emotional design. She opens up about […]

personal branding

Branded Impact Podcast #20: Redefining Tradition and Purpose with Fine Jewelry Designer Jinal Sampat

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There’s a moment in every entrepreneur’s journey when what once felt exciting starts to feel exhausting.You’re doing all the things showing up, managing the team, serving clients but something shifts.The spark that once fueled your purpose starts to dim. That moment isn’t failure.It’s feedback. And if you’re willing to listen, it can become the catalyst […]

personal branding

From Burnout to Brand Growth: Building a Business That Heals from the Inside Out

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🎧 Inspired by Cally Ingebritsen of Chillax Finance on The Branded Impact Podcast Money Minus Shame What if you could stop taking money and marketing so seriously and actually enjoy them? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Cally Ingebritsen, founder of Chillax Finance, to talk about what happens […]

personal branding

Make Your Money Chillax: Shame-Free Budgeting + Branding for Real Humans

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Rethinking Success: Why Hustle Culture Isn’t the Answer For decades, women in business have been told that the path to success means working harder, moving faster, and keeping up with hustle culture. The myth is that pushing through exhaustion and treating productivity like a badge of honor is the only way to succeed. But the […]

personal branding

Why Cycle Syncing for Women in Business Beats Burnout and Builds Bold Brands

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When entrepreneurs think about scaling, the first words that often come to mind are automation, funnels, and efficiency. The myth is that the more you automate, the more successful you will be. The truth is different. Scaling is not about automating yourself out of the picture. It is about creating systems that give you freedom […]

personal branding

Why Scaling With Systems Starts With Values

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One of the biggest misconceptions in branding is that clarity equals oversimplification. Many business owners fear that if they streamline their message, they’ll lose credibility or sound “too basic.” The truth is the opposite: brand message clarity creates confidence—and confident brands grow faster. Think about the most memorable brands you know. They don’t try to […]

personal branding

Why Brand Message Clarity Builds Confidence and Drives Growth

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Professional branding coach Jo Espejo smiling in a white blazer and jeans for Branding by Jo personal brand photography.

Most entrepreneurs don’t struggle because they lack skill or passion. They struggle because they play it safe. Safe feels comfortable. Safe feels predictable. But in business, safe often means invisible. That’s why this week on The Branded Impact Podcast, we’re diving into “Bravery in Motion: How Boldness Fuels Brands That Last.” I sat down with […]

personal branding

Bravery In Motion: How Boldness Fuels Brands That Last

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Hi there! I’m Jo!

I’m a Florida-based brand photographer working with service providers and small business owners like you to bring out their spark and help them discover joy and confidence through photography.