What if being selfish was actually the smartest move for your business? In this episode of The Branded Impact Podcast, I sit down with Shari Biery, Purpose and Well-Being Coach and creator of The C.A.L.M. Method™, to talk about what it really looks like to reclaim your energy, confidence, and clarity as a woman entrepreneur. […]

How to Know When It’s Time to Pivot Not every discomfort means it’s time to burn it all down. But if you’re noticing these signs, your brand or business may be calling for a shift: Your next level won’t always look like your last, and that’s the beauty of it. 💡 Purpose Doesn’t Replace What […]

Summary Episode #20 of the Branded Impact Podcast features Jinal Sampat, founder of Sampati and co-host of The Indian Wedding Podcast. In this conversation with Jocelyn “Jo” Espejo, Jinal shares how she turned her background in architecture into a thriving fine jewelry business rooted in cultural storytelling, sustainability, and emotional design. She opens up about […]

There’s a moment in every entrepreneur’s journey when what once felt exciting starts to feel exhausting.You’re doing all the things showing up, managing the team, serving clients but something shifts.The spark that once fueled your purpose starts to dim. That moment isn’t failure.It’s feedback. And if you’re willing to listen, it can become the catalyst […]

🎧 Inspired by Cally Ingebritsen of Chillax Finance on The Branded Impact Podcast Money Minus Shame What if you could stop taking money and marketing so seriously and actually enjoy them? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Cally Ingebritsen, founder of Chillax Finance, to talk about what happens […]

Rethinking Success: Why Hustle Culture Isn’t the Answer For decades, women in business have been told that the path to success means working harder, moving faster, and keeping up with hustle culture. The myth is that pushing through exhaustion and treating productivity like a badge of honor is the only way to succeed. But the […]

When entrepreneurs think about scaling, the first words that often come to mind are automation, funnels, and efficiency. The myth is that the more you automate, the more successful you will be. The truth is different. Scaling is not about automating yourself out of the picture. It is about creating systems that give you freedom […]

One of the biggest misconceptions in branding is that clarity equals oversimplification. Many business owners fear that if they streamline their message, they’ll lose credibility or sound “too basic.” The truth is the opposite: brand message clarity creates confidence—and confident brands grow faster. Think about the most memorable brands you know. They don’t try to […]

Most entrepreneurs don’t struggle because they lack skill or passion. They struggle because they play it safe. Safe feels comfortable. Safe feels predictable. But in business, safe often means invisible. That’s why this week on The Branded Impact Podcast, we’re diving into “Bravery in Motion: How Boldness Fuels Brands That Last.” I sat down with […]

Consistency isn’t optional. It’s essential.We hear it all the time in entrepreneurship: show up, keep showing up, and don’t stop showing up. But why does consistency matter so much in building a strong personal brand, and why do so many talented entrepreneurs still struggle with it? In Episode 13 of The Branded Impact Podcast, I […]