Personal branding and PR get lumped together all the time, but they play two very different roles in how women entrepreneurs grow. Branding is what builds trust when someone finds you. PR is what puts you in front of new, aligned audiences in the first place. Branding and PR are often lumped together, but they […]

Branding is not just your logo, your colors, or your website. It is the experience people have when they interact with your business and the leadership that shapes everything behind the scenes. If you are focused on building a brand that grows with you, not just building something that looks good at the start, you […]

How Authentic Branding Builds Trust & Visibility Branding isn’t just how your business looks. It’s how it feels to experience you. In this episode of The Branded Impact Podcast, I’m joined by Katie Test Davis, Founder of Forthright Advising, a powerhouse communication strategist with nearly 20 years of experience helping child- and family-focused nonprofits tell […]

How Trust, Client Experience, and Boundaries Fuel Sustainable Growth Branding isn’t just how your business looks. It’s how it feels to work with you and that feeling is what scales. In this episode of The Branded Impact Podcast, host Jo Espejo talks with Meredith Heller and Jessica Lindsay. They are the co-founders of Prospect Events. […]

Frequently Asked QuestionsA few reflections and answers inspired by this episode. Year-End Reflection for the Woman You’re Becoming As the year comes to a close, it is natural to reflect on what worked, what did not, and what quietly shifted along the way. But what if the year that did not go as planned was […]

There’s something powerful about becoming the woman you’re called to be, but there is something even more transformative about unbecoming everything the world told you to shrink into. In this week’s episode of The Branded Impact Podcast, I sit down with Frannie Foltz, Kingdom communicator, speaker, writer, coach and host of a top 3% faith-based […]

When Tina Keyes started Florida Divorce Coaching + Mediation, she had a clear mission: help families navigate divorce with compassion and clarity. But she quickly realized that having a heart-centered business was not enough. Her brand, client experience, and online presence needed to reflect her expertise and purpose. In this episode of the Branded Impact […]

Launching a podcast is exciting, but once the episodes are out in the world, many creators run into the same question: Now what? In this episode of the Branded Impact Podcast, visibility strategist Adrienne Barker, MAS joined Jo to share a powerful path most podcasters overlook: transforming podcast conversations into a published book. This single […]

What if you could build a thriving, profitable business and raise a family without investors, a fancy business plan, or endless hustle? In this episode of The Branded Impact Podcast, host Jo Espejo sits down with Lisa Klapschinski, Founder & CEO of LMK Recruiting Solutions, to talk about creating a business that supports the life […]

What if your events weren’t just something people attended, but experiences that left a lasting impression and actually drove real results for your business? In this episode of The Branded Impact Podcast, I chat with Meredith Heller and Jessica Lindsay, the powerhouse duo behind Prospect Events, about how they built a global event agency that […]