You’ve got 3 seconds to make an impression. That’s how long someone gives your Instagram for business profile before deciding whether to follow, explore, or move on. So if someone lands on your Instagram right now, would they instantly know: If not, it might not be the quality of your content—it could be the clarity […]

Most entrepreneurs launch the business first—then scramble to build the brand. But here’s the thing: they’ve got it completely backward. At Branding By Jo, we’ve seen this play out countless times. Founders go all-in on perfecting the offer, pouring energy into services, websites, and logos. Then launch day hits—and they’re met with silence. But the […]

Starting an email list can feel overwhelming—especially if you’re new to email marketing or not super comfortable with tech. I get it. When I first started, I stared at a blank subscriber count, wondering how I’d ever grow a meaningful list without spending hours figuring out complicated software. That’s where Flodesk changed everything. With its […]

Working with clients to visually bring their brand to life is always such a rewarding experience. It’s all about capturing the essence and personality of their brand while staying true to its core values. In this blog post, we wanted to take you behind the scenes of our creative process, sharing key steps and helpful […]

Selecting the right location for your branding shoot is key to capturing the essence of your brand and achieving your business goals. A well-chosen location not only provides a visually appealing backdrop but also reinforces the personality and values of your brand. In this blog post, we’ll explore a variety of location ideas that can […]

Incorporating props into your branding shoot can add depth, interest, and personality to your photos, helping you tell your brand story effectively. If you’re planning your branding shoot and looking for prop ideas, this blog post will offer creative suggestions to enhance your visuals, reinforce your brand’s message, and captivate your audience. 1. Products: Showcasing […]

If you’re planning a branding shoot, capturing the essence of your brand is crucial for connecting with your audience and telling your unique story. A well-executed branding shoot helps convey your brand identity and resonates with your target market. In this blog post, we’ll explore five essential elements that should be included in your branding […]

Hey there! 😊 If you’re a business owner, you’ve likely invested in a branding photo shoot at some point. You’ve got those stunning photos, but if you’re anything like many business owners I know, those photos are still sitting on your computer, waiting to be put to good use. Trust me, I totally get it. […]

Have you considered or completed your branding photo shoot yet? You’re about to take an important step toward elevating your brand and making a lasting impression on your audience. Once you have your collection of stunning images, it’s time to put them to work in creative ways that will set your business apart. Beyond simply […]

In today’s fast-paced business world, standing out as an entrepreneur is more important than ever. Building a strong, memorable brand is key to setting yourself apart from the competition. While branding involves many components, one of the most powerful tools often overlooked is branding photography. High-quality, professional images can showcase your brand’s essence, establish trust, […]