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In a traditionally male-dominated field, Carrie Moreau, also known as the “Roofing Wonder Woman,” has established a powerful brand that combines expertise, authenticity, and a commitment to quality service. Through Branding by Jo’s Client Spotlight series, we’re excited to share Carrie’s inspiring story of resilience and her mission to empower women in roofing and beyond. […]

Business

A Branding by Jo Client Spotlight on The Roofing Wonder Woman

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"Camera in front of a decorated Christmas tree, ready to capture holiday memories."

Creating Holiday Magic in Your Branding: Tips for Storytelling, Marketing, and Spreading Cheer with Branding by Jo As the holiday season draws near, I wanted to take a moment to wish you all a very Merry Christmas and a Happy New Year! This time of year is a beautiful reminder of the importance of slowing […]

Business

Deck the Halls with Your Visuals: Holiday Tips from Branding by Jo!

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As a branding photographer, I have worked with numerous businesses to create impactful visual storytelling through photography. Whether you’re starting a new venture or seeking to refresh your brand image, there are five types of branding photos that I highly recommend for every business. What are they? Let me tell you! Let’s start with headshots! […]

personal branding

What are the Most Essential Brand Photos to Have?

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Hello friends! Today, we delve into the fascinating world of branding photography. As a branding photographer, I hear various misconceptions surrounding this powerful tool. It’s time to unravel the truth and shed light on the immense benefits of branding photography for businesses of all sizes! Myth #1: Branding photography is exclusive to big businesses Let’s […]

Photography

What are Some Common Myths About Branding Photography?

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Welcome, dear friends! In today’s digital age, having a strong presence on Instagram can be crucial for the branding of a business. There are ways to elevate and enhance your Instagram profile to make a lasting impression on your audience, and we’ve put together a list of quick and easy tips. Let’s dive in! Optimize […]

Photography

How Do I Enhance My Instagram Account?

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In the world of professional photography, two terms frequently arise: headshots and branding photos. While these concepts may initially appear similar, they have distinctive purposes and focus on capturing different facets of your brand. Understanding the differences between these two types of photography is vital for effectively representing yourself and your brand. As a branding […]

personal branding

Unveiling the Distinction: What is the Difference between Headshots and Branding Photos?

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Ever found yourself realizing that your business was born from personal battles? Looking back on my journey as an entrepreneur, I’ve realized something profound: many of us dive into creating services or businesses because we’ve wrestled with the same issues ourselves. For me, it was a voyage through the same challenges my ideal clients faced. I […]

personal branding

Every challenge is an opportunity!

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Ready to make your brand stand out with creative prop integration? Here are 4 useful Prop Ideas for Your Branding Shoot In the world of Brand Photography utilizing props presents an excellent opportunity to infuse intrigue and character into your branding imagery while effectively conveying your brand narrative. Incorporating props into your branding shoot can […]

personal branding

Adding Personality to Your Brand

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 Hello!   I hope you are having a great summer so far and soaking up the sun with those you love most!  Lately I have felt so blessed in regards to the community I have found myself surround by. My retreat earlier this year solidified the need to have more women around me who are similar […]

personal branding

Orlando Branding Photographer Session Recap

Boss Babe sitting on a bed with laptop and coffee mug on a tray.

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Girl best friends holding hands walking through the water at the beach.

As time goes by, life will get hectic and crazy and these memories will start to fade. Planning a BFF session will help preserve these memories forever and help create some new ones during this fun photo shoot! Below are some tips to help you come up with a plan for your session: Location Choose […]

seniors

Tips for planning your BFF session

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Hi there! I’m Jocelyn!

I’m a Florida-based brand photographer working with service providers and small business owners like you to bring out their spark and help them discover joy and confidence through photography.