In a traditionally male-dominated industry, Carrie Moreau—known as the Roofing Wonder Woman—has shattered expectations and built a bold, trusted personal brand. Through Branding by Jo’s Client Spotlight Interview Series, we’re excited to share Carrie’s inspiring journey of resilience, visibility, and empowerment in the roofing industry and beyond. Carrie’s brand blends her deep roofing expertise with […]

Creating Holiday Magic in Your Branding: Tips for Storytelling, Marketing, and Spreading Cheer with Branding by Jo As the holiday season draws near, I wanted to take a moment to wish you all a very Merry Christmas and a Happy New Year! This time of year is a beautiful reminder of the importance of slowing […]

As a branding photographer, I have worked with numerous businesses to create impactful visual storytelling through photography. Whether you’re starting a new venture or seeking to refresh your brand image, there are five types of branding photos that I highly recommend for every business. What are they? Let me tell you! Let’s start with headshots! […]

Hello friends! Today, we delve into the fascinating world of branding photography. As a branding photographer, I hear various misconceptions surrounding this powerful tool. It’s time to unravel the truth and shed light on the immense benefits of branding photography for businesses of all sizes! Myth #1: Branding photography is exclusive to big businesses Let’s […]

Welcome, dear friends! In today’s digital age, having a strong presence on Instagram can be crucial for the branding of a business. There are ways to elevate and enhance your Instagram profile to make a lasting impression on your audience, and we’ve put together a list of quick and easy tips. Let’s dive in! Optimize […]

In the world of professional photography, two terms frequently arise: headshots and branding photos. While these concepts may initially appear similar, they have distinctive purposes and focus on capturing different facets of your brand. Understanding the differences between these two types of photography is vital for effectively representing yourself and your brand. As a branding […]

Ever found yourself realizing that your business was born from personal battles? Looking back on my journey as an entrepreneur, I’ve realized something profound: many of us dive into creating services or businesses because we’ve wrestled with the same issues ourselves. For me, it was a voyage through the same challenges my ideal clients faced. I […]

Ready to make your brand stand out with creative prop integration? Here are 4 useful Prop Ideas for Your Branding Shoot In the world of Brand Photography utilizing props presents an excellent opportunity to infuse intrigue and character into your branding imagery while effectively conveying your brand narrative. Incorporating props into your branding shoot can […]

 Hello!   I hope you are having a great summer so far and soaking up the sun with those you love most!  Lately I have felt so blessed in regards to the community I have found myself surround by. My retreat earlier this year solidified the need to have more women around me who are similar […]

As time goes by, life will get hectic and crazy and these memories will start to fade. Planning a BFF session will help preserve these memories forever and help create some new ones during this fun photo shoot! Below are some tips to help you come up with a plan for your session: Choose a […]