So let me start by saying I am not a morning person. I am a night owl all the way. I usually don’t find joy at the sound of my alarm clock especially when I have to wake before dawn – unless I am going to a sunrise session! Then I wake happy to get to shoot, still not happy about the alarm sounding so early, lol!
I had the joy of getting to capture this sweet family. I met mom and baby at an event for mom’s at church. So glad that I did and I couldn’t wait to get them in front of my camera. This little peanut loved the session and stole the show! All I think would agree.
This gorgeous location is just outside of Orlando in my hometown of Oviedo. Interested? Let’s chat, I promise one early morning for a session like this is WORTH.IT.EVERY.TIME!
Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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