I do not get the opportunity to capture extended families very often. When I do I find it a true joy. I believe it is such a blessing for grand parents to get to meet their grand children, as well as for grand children to get to have their grandparents in their lives. Capturing timeless heirlooms as a gift for the grand parents also serves the purpose of allowing this moment to be captured so it can be cherished for years to come.
It just takes a little planning and coordination, I can help with styling tips to make that part easier, and the rest is just showing up and having fun!
Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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