Elevate Your Online Presence with Custom Email Addresses | Branding Tips by Branding by Jo

personal branding

In today’s rapidly evolving digital landscape, establishing a distinctive and credible online identity has become more crucial than ever before. This is something I focus on with brand photography and videography, but an easy often overlooked option to elevate your brand is through your email. Whether you’re an entrepreneur, freelancer, or an individual looking to make a lasting impression, the way you communicate can significantly impact your professional image. One powerful tool for enhancing your branding and professionalism is using custom email addresses. Not sure how to do this? I have an easy solution, Gmail offers it!

Why Opt for a Custom Email Address?

  1. Showcase Professionalism: Imagine receiving an email from [YourName]@yourdomain.com. It instantly conveys professionalism and dedication that surpasses generic email addresses. Whether you’re communicating with clients, partners, or potential employers, a custom email address radiates competence and trustworthiness.
  2. Strengthen Your Brand: Your brand identity holds importance, and a personalized email address featuring your domain name serves as a subtle yet impactful branding tool. It reinforces your website or business name with every email you send, making your online presence more memorable and recognizable.
  3. Boost Credibility: A custom email address distinguishes you from spammers and scammers, especially with the rise of email scams and phishing attempts. Your recipients are more inclined to trust and open an email from a personalized address, reducing the likelihood of your important messages landing in the spam folder.
  4. Simplify Recall: Remembering an email address like [YourName]@yourdomain.com is far simpler than trying to recall a lengthy combination of letters and numbers. By simplifying your contact information, you make it convenient for people to reach out to you, increasing the chances of effective communication.
  5. Prioritize Security: Renowned for its top-notch security features, Gmail extends the same level of protection to custom email addresses. You can rest assured that your communications are shielded against potential threats.

Getting Started with Custom Email Addresses on Gmail

Now that you’re convinced of the benefits, let’s delve into the steps for setting up your custom email address on Gmail:

  1. Secure a Domain: If you don’t have a domain yet, purchase one from a domain registrar. Choose a domain name that aligns with your personal or business brand.
  2. Integrate with Gmail: Link your domain to Gmail by configuring the necessary DNS settings. Rest assured, Gmail provides comprehensive, step-by-step instructions to guide you through this process.
  3. Craft Your Custom Address: Once your domain is linked, create personalized email addresses using Gmail’s user-friendly settings. Think of this step as breathing life into your new online identity.
  4. Effortless Access: Seamlessly access your custom email through the familiar Gmail interface. This enables you to enjoy Gmail’s powerful features while reaping the benefits of your personalized address.


In a world where digital impressions hold immense value, a custom email address can be a game-changer. Whether you’re striving to establish yourself as a professional, seeking to bolster your brand identity, or simply aiming for more secure and efficient communication, Gmail’s custom email addresses have got you covered. By investing some time and effort, you can elevate your online presence and leave a lasting mark on those you interact with.

If you’re new to the technical aspects, don’t be discouraged. Countless resources and tutorials are available to assist you along the way. Alternatively, consider enlisting the help of a tech-savvy friend or seeking professional guidance.

So, why wait? Start the journey toward enhancing your online presence and making a memorable impression with Gmail’s custom email addresses today.

Feel free to reach out if you have any questions or need further guidance on setting up your custom email address. I’m here to help!

Cheering you on in all things! Jo

Hey there, I’m Jo.

Brand photographer & your new creative partner. You know those people who, as far as you can look back, always had a camera in hand to capture every memory.
Yep, that was me.

I decided to niche down into branding as it fuels my soul and also aligns with my priorities in this phase of my life. My background is in business management, and Iā€™m able to mix that experience with the creative side of photography.

I have been in your shoes. I, too, was afraid to fail, afraid to show up. Once I did, I saw my business transform ā€“ without me doing anything different than showing myself to my audience. And I want to help you achieve the same. I want you to find your confidence ā€“ and how I do that is through photography.

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