After months of working behind the scenes, I’m so excited to officially launch something that’s been on my heart for a long time:
🎙️ The Branded Impact Podcast is live!
And in our very first episode, I’m pulling back the curtain on something many entrepreneurs—myself included—struggle with: hiding in our businesses.
Why I Started The Branded Impact Podcast
As a brand strategist and visual storyteller, I’ve worked with hundreds of entrepreneurs—coaches, creatives, service providers—who had success on paper…
✅ A beautiful logo
✅ A decent website
✅ A few good brand photos
…but still felt like something was off.
They weren’t being seen for who they really are.
And the truth? I’ve been there too.
I used to think visibility was optional.
That my portfolio should speak for itself.
That showing up online was for “those” people, not me.
But hiding cost me more than likes or reach—it cost me confidence.
That changed when I finally stepped into the frame—literally and figuratively.
I became the face of my brand.
I put strategy behind my visuals.
And I stopped hiding behind perfection and started showing up with purpose.
That single shift changed everything.
💡 More aligned clients
💡 Easier marketing
💡 Unshakable confidence
Now? I’m helping you do the same—through this podcast.
What You’ll Get from The Branded Impact Podcast
This isn’t just a podcast about branding. It’s a space for real conversations about what it takes to build a personal brand that reflects your voice, values, and vision.
You’ll hear episodes on:
- Strategic branding (yes, we’ll talk about visuals!)
- Visibility and mindset
- Personal growth and business pivots
- Behind-the-scenes moments from successful entrepreneurs
Some episodes are solo (like this one), and others feature bold, brilliant guests building brands that stand out without selling out.
Whether you’re scaling your business or just craving more clarity, confidence, and connection this podcast was made for you.
3 Branding Truths I Wish I Knew Sooner
Before you go binge the episodes 😉 here are three branding lessons that changed everything for me and might shift things for you too.
1. Your Brand Is Your Bridge
Your brand isn’t just how things look. It’s how people feel when they land on your website, scroll your feed, or open your emails.
It’s the bridge between what you do and how people trust you to do it.
If your brand feels generic, outdated, or unclear, even if you’re incredible at what you do, you’re making people work too hard to figure it out.
Ask yourself:
Does my brand reflect the value I actually deliver?
Would a stranger trust me based on my online presence alone?
If not, you’re not broken—you’re just due for an alignment.
2. Hiding Is Expensive
I stayed off camera for years.
I posted sporadically.
I hoped my work would speak for itself.
But here’s the truth:
People don’t buy from portfolios—they buy from people.
You don’t need to overshare or become a TikTok star to be visible.
But your audience does need to hear your voice, see your face, and feel your story.
Showing up isn’t vanity—it’s service.
And no, you won’t feel confident first.
Confidence comes after you take action.
3. Alignment Attracts
Ever copied someone’s brand because it looked “successful”?
Same template, same color palette, same font?
That might get you started—but it won’t sustain you.
A borrowed brand will always feel like someone else’s voice.
The more you grow, the more it will hold you back.
Alignment is what turns followers into clients—and clients into believers.
So ask yourself:
Am I showing up as the expert… or an echo?
Am I building a brand that reflects where I’m going—or mimicking someone else?
Ready to Build a Brand That Reflects Your Impact?
If this stirred something in you, that’s not an accident.
You’re ready for a brand that finally matches your momentum.
One that feels like you—and works as hard as you do.
Here’s what to do next:
This show was born from a core belief:
Your brand should do more than look good—it should connect, convert, and create real impact.
But that only happens when it’s aligned with you.
🎵 Follow so you don’t miss what’s coming next
📩 DM me on Instagram and tell me what hit home
📞 Book a 1:1 Call and let’s audit what’s working, what’s not, and what’s next: Connect with Jo
Thanks for being here. Thanks for reading. This is only the beginning.
Until next week, keep showing up with purpose and make your branded impact.
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