Personal Branding Session

A personal branding session is intended for small business owners, aspiring professionals, and entrepreneurs who want to elevate their business game. Think about some of your favorite stores — even large ones like Target, Anthropologie, or Pottery Barn. Each of these businesses has a very distinct vibe, right?  In the same way, the goal of a personal branding photography session is to zero in on your current or ideal aesthetic and broadcast it to the world through images that are used for your website, social media accounts, newsletters, and beyond.  

These pictures help you come across as put together and confident, show them the #BossBabe you are and potential clients will feel like they know and understand you much more. And we all know that when a potential customer feels more endeared to you, they’ll be more inclined to work with you!

I’ll work closely with you to ensure your personal branding session goes smoothly and that your images clearly demonstrate who you are. That said, here are three things to consider as you prepare for your own personal branding session:

Bring Props That Represent Your Business

We won’t use a prop for every photograph, but if your business involves certain tools or products then it’s ideal to include them in some images. For example, if you’re a photographer you’d want to bring a camera, if you’re a jewelry designer then wear your favorite pieces, if you’re a wine maker bring a few bottles and a nice glass.

Brainstorm Locations That Fit Your Business and Personality

Most likely we’ll want to get a mix of neutral locations and then a space that represents your business. If you’re a restauranteur, images at your restaurant would be perfect. If you’re a potter, we’ll want to shoot at your studio. If your career is less nuanced, then neutral locations will be great.

Think About Your Personal Style

For personal branding images, we really want to zero in on your personal style. If you’re a coach or realtor, you’ll probably want to opt for a slightly elevated casual look. If you’re the founder of an online boutique, then I’d recommend something from your line. Are you eccentric? Let’s show it! We can work with you to help figure out the perfect outfit.

Jocelyn Espejo

Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!