Had a blast exploring UCF (my Alma Mater) on Monday night for these two fun-loving gals Grad Session! Friends since childhood these two are continuing to experience major milestones together. Daniela is graduating from the College of Science with aspirations to continue her education in pursuit of a career in Occupational Therapy. Flora is graduating from the College of Community Innovation & Education and is a future young childhood education teacher. Never lose sight of yourselves, your goals & dreams and most importantly hold onto your friendships that support you as you learn to fly, the sky is the limit ladies!
Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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