A branding session isn’t just about taking nice professional photos, it’s about co-creating images that speak to the kind of client you want to attract. The most successful branding sessions can happen with a clear vision and strategic planning. Don’t have a strategic plan outlined yet? That’s ok, I can help.
Here’s a list of questions to help you formulate your brand clarity. Once you have these worked through it will help as we strategize for your session:
- What is the ultimate message you want to send to your clients?
2. When someone comes to your site, what is the first thing you want them to feel?
3. What makes your business unique and stand apart from the competition?
4. What are three words that describe your brand?
5. What value do you provide or problem do you solve for your client?
6. How would you describe yourself?
7. What words would your friends use to describe yourself?
8. How do your clients describe you?
9. How do you want your clients to describe you?
Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio helping women entrepreneurs build brands that reflect their next level. With a signature blend of creative strategy and hands-on implementation, Jo partners with coaches, consultants, service providers, and founders who are already successful but ready for a brand and business that match their impact.
Through brand photography, videography, messaging, content strategy, and fractional COO support, she helps her clients create brands that don’t just look good — they connect, convert, and scale.
Jo is known for making branding feel personal, strategic, and doable. Her philosophy is simple: a powerful brand isn’t just seen, it’s amplified.
When she’s not behind the camera, in a client strategy session, or leading a rebrand, Jo is in Central Florida with her husband and their two children. She’s the queen of carline calls, cheering from the sidelines, and building a business without sacrificing family. Her mission? To help more women do the same, with brands that maximize their impact!
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