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Why Human Connection Beats AI in Branding. If you’ve built a business past the startup stage, you’ve probably noticed the advice out there is mostly written for people just getting started. Get more followers. Post more content. Compete harder. Violette de Ayala, founder of the women’s business community FemCity, built something that has lasted almost […]

The Branded Impact Podcast

Why Human Connection Beats AI in Branding

The Branded Impact quote graphic: Humans do business with humans they know, love, and trust.

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The Branded Impact Podcast episode cover with Jo Espejo holding a microphone, titled Why Authentic Personal Branding Beats Perfection.

If you’ve spent any time trying to “sound more professional” online, you already know the trap. The more polished you try to be, the less like yourself you sound, and the less people connect with you. That tension sits at the center of a conversation between Jo Espejo and Dr. Denise Dudley.  Denise is a […]

The Branded Impact Podcast

Why Authentic Personal Branding Beats Perfection, with Dr. Denise Dudley

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As a branding photographer, I have worked with numerous businesses to create impactful visual storytelling through photography. Whether you’re starting a new venture or seeking to refresh your brand image, there are five types of branding photos that I highly recommend for every business. What are they? Let me tell you! Let’s start with headshots! […]

personal branding

Most Essential Brand Photos

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Orlando Branding Photographer

As a branding photographer, my passion is to empower women to discover their confidence on camera so they can tell their brand story, inspire connection with their dream clients, community and even themselves as they build their dream business. My main goal is to help you create visual content that speaks directly to who you are […]

personal branding

10 PHOTO USES

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Lamyaa is making the move from finance to real estate. As a single mom, she’s not ready to leave her financial job yet, so for now she’s balancing both careers while raising her son. She reached out for headshots to use on her new business card. We started there, then expanded the session into a […]

personal branding

Headshots with Lamyaa

Orlando Branding Photographer Personal Branding Session

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Woman in a black top and jeans sits on a white bench, playfully holding a camera and celebrating against a plain studio backdrop.

Branding by Jo — Terms of Use Your Acceptance of These Terms of Use These Terms of Use apply to all users of this Site. By using this Site, you agree to comply with these Terms of Use. Branding by Jo, a DBA of Jocelyn Espejo Photography, LLC, operates this Site (“Site”). If you do […]

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Terms of Site Usage

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Personal Branding Photos for Corrine: Orlando Real Producers Top 35 Under 35 Orlando Real Producers named Corrine to its Top 35 Under 35, a list that recognizes the top 500 realtors in the city. The honor comes with a feature article in the magazine, and she reached out for personal brand photos to go with […]

personal branding

Personal Branding Session for Corrine

2021 5.05 Corinne DeFillippis High Res Files

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Hi there! I’m Jo!

I’m a Florida-based Brand Growth Strategist and founder of Branding by Jo. I work with established women entrepreneurs to align their brand, systems, and visibility so their business supports sustainable growth. When needed, I bring that strategy to life through photography, video, and website design, ensuring every touchpoint reflects the standard they now operate at.