Writing a vision statement can be daunting even for the most eloquent entrepreneurs. Hopefully these tips will help you construct a meaningful vision statement.  Before we dive into tips, I want to start by defining what is a vision statement. Although similar to a mission statement which describes the who, what and why of your […]

personal branding

How to develop a clear vision for your brand.

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LIMITED IMAGE LICENSING & PRINTING AGREEMENT Jocelyn Espejo Photography LLC grants a Limited Image Licensing & Print Agreement please refer to agreement and release received when downloading images for full details. BRANDING PORTRAIT IMAGE FILES: Branding session galleries will contain two folders of your portrait image files. Please back up these files in multiple places […]

client tips

Orlando Branding Photographer | Branding Digital Portrait Delivery Instructions

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Picking out outfits can be really tough sometimes, and then trying to prepare for a photoshoot can be even harder. I often get questions from clients about what they should wear, and I REALLY appreciate when they ask for my input. Flattering outfits=Flattering Photos, and I cannot photoshop unflattering outfits out of the picture.  Here […]

client tips

Orlando Family Photographer | What to Wear Family Style Guide

Orlando Family Photographer Style Guide

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I met Amy Mitchell, aka Lady Amy, through a local Boss Mom’s group, fell in love with her eccentric personality and radiating confidence, and was intrigued by her love of all things British. Come to find out she has had a 20+ year obsession with Britain and the British culture. Special thanks to Prince well […]

personal branding

Orlando Branding Photographer | Houses of Windsor Sneak Peek

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A personal branding session is intended for small business owners, aspiring professionals, and entrepreneurs who want to elevate their business game. Think about some of your favorite stores — even large ones like Target, Anthropologie, or Pottery Barn. Each of these businesses has a very distinct vibe, right?  In the same way, the goal of a […]

personal branding

What is a Personal Branding Session, and Do I Need One?

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Had a blast exploring UCF (my Alma Mater) on Monday night for these two fun-loving gals Grad Session! Friends since childhood these two are continuing to experience major milestones together. Daniela is graduating from the College of Science with aspirations to continue her education in pursuit of a career in Occupational Therapy. Flora is graduating […]

seniors

UCF Grad Session ’21 | Daniela & Flora Sneak Peek

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A branding session isn’t just about taking nice professional photos, it’s about co-creating images that speak to the kind of client you want to attract. The most successful branding sessions can happen with a clear vision and strategic planning. Don’t have a strategic plan outlined yet? That’s ok, I can help. Here’s a list of […]

personal branding

Brand Clarity

Two men and one woman dressed in business suits standing together in Lake Nona Towncenter plaza.

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When it comes to booking your session, there are a lot of questions about how the process works. Since your new little peanut isn’t here yet, it’s hard to figure out a schedule. I’m flexible, we will be at the mercy of your little one but here is what I suggest to attempt to prepare: […]

client tips

How to Book Your Newborn Session

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Personal Branding has become one of my favorite topics!  I am super passionate about working with Boss Babes to elevate their brand.  So, let me start by explaining what Personal Branding Photography is.   Personal Branding Photography provides photos for entrepreneurs to uplevel their brand.  Tell their story through photos and connect with their audience on […]

personal branding

5 Benefits of Personal Branding Photography

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Girl best friends holding hands walking through the water at the beach.

As time goes by, life will get hectic and crazy and these memories will start to fade. Planning a BFF session will help preserve these memories forever and help create some new ones during this fun photo shoot! Below are some tips to help you come up with a plan for your session: Location Choose […]

seniors

Tips for planning your BFF session

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Hi there! I’m Jocelyn!

I’m a Florida-based brand photographer working with service providers and small business owners like you to bring out their spark and help them discover joy and confidence through photography.