Hello!   I hope you are having a great summer so far and soaking up the sun with those you love most!  Lately I have felt so blessed in regards to the community I have found myself surround by. My retreat earlier this year solidified the need to have more women around me who are similar […]

personal branding

Session Recap

Boss Babe sitting on a bed with laptop and coffee mug on a tray.

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Orlando Branding Photographer Summer Mini Session

It took me a long time to realize the truth: creativity is a gift that doesn’t always have an ‘on’ switch… …and then it took me even longer to realize that this is actually the case for many of us! And now with summer quickly approaching, and the final days of school countdown being ON […]

personal branding

SUMMER KICK OFF

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I’m Jo, a Branding Photographer based in the Orlando, FL area. Branding Photography is a journey that I am loving being on! Read through for a cliff notes version of what fuels my passion to do what I do. I grew up thinking success would be achieved by going to college, getting a good job […]

personal branding

My Story

My (1)

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Hello again lovely!  My husband and I are both alums of The University of Central Florida. I don’t want to date myself, but we were both students long before the University became so popular. Don’t get me wrong, I’ve always loved UCF. But its growth recently has been phenomenal. And as a college football fan, […]

notes to my tribe

Rivals in Love

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CASH NEWBORN SESSION SNEAK PEEK 1

I had the joy of capturing an in-home lifestyle newborn session for Baby Cash. And like always the best part was the newborn baby snuggles!! This little nugget was weighing in just over 6 pounds and slept soundly for the entire session!! His mom & dad are huge UCF Knight fans, Charge on! One day […]

newborns

Sneak Peek Baby Cash

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I have the opportunity to occasionally shoot for Orlando Real Producers Magazine and capture photos for their feature articles or vendor spotlights. In the February edition, is a vendor spotlight on Carlos Vargas with Spectrum Solar, which I had the joy of capturing. Read more about Carlos and the Spectrum Solar team on pages 26-29 […]

personal branding

Spectrum Solar Orlando

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Orlando Branding Photographer Personal Branding Session

Lamyaa is making the move from finance to real estate. As a single mom, she’s not ready to leave her financial job yet, so for now she’s balancing both careers while raising her son. She reached out for headshots to use on her new business card. We started there, then expanded the session into a […]

personal branding

Headshots with Lamyaa

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Ranked as one of the best Portrait Photographers in Orlando & Winter Park 2022

my journey

Best Ranking

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Woman in a black top and jeans sits on a white bench, playfully holding a camera and celebrating against a plain studio backdrop.

Branding by Jo — Terms of Use Your Acceptance of These Terms of Use These Terms of Use apply to all users of this Site. By using this Site, you agree to comply with these Terms of Use. Branding by Jo, a DBA of Jocelyn Espejo Photography, LLC, operates this Site (“Site”). If you do […]

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Hi there! I’m Jo!

I’m a Florida-based Brand Growth Strategist and founder of Branding by Jo. I work with established women entrepreneurs to align their brand, systems, and visibility so their business supports sustainable growth. When needed, I bring that strategy to life through photography, video, and website design, ensuring every touchpoint reflects the standard they now operate at.