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So let me start by saying I am not a morning person. I am a night owl all the way. I usually don’t find joy at the sound of my alarm clock especially when I have to wake before dawn – unless I am going to a sunrise session! Then I wake happy to get […]

families

Harrer Sunrise Family Session

Mom leaning up against Dad who is holding infant daughter standing in front of a lake at sunrise.

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2021 5.05 Corinne DeFillippis High Res Files

Personal Branding Photos for Corrine: Orlando Real Producers Top 35 Under 35 Orlando Real Producers named Corrine to its Top 35 Under 35, a list that recognizes the top 500 realtors in the city. The honor comes with a feature article in the magazine, and she reached out for personal brand photos to go with […]

personal branding

Personal Branding Session for Corrine

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Styled shoots are not real events. They are like a movie set, an area setup to create what appears to be an event like a wedding, or engagement session etc… Many times styled shoots are used by magazines or vendors to inspire trends. They can be costly and time consuming. Ideas like practice makes perfect […]

Photography

Styled Shoots

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Writing a vision statement can be daunting even for the most eloquent entrepreneurs. Hopefully these tips will help you construct a meaningful vision statement.  Before we dive into tips, I want to start by defining what is a vision statement. Although similar to a mission statement which describes the who, what and why of your […]

personal branding

Clear vision how to

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LIMITED IMAGE LICENSING & PRINTING AGREEMENT Jocelyn Espejo Photography LLC grants a Limited Image Licensing & Print Agreement please refer to agreement and release received when downloading images for full details. BRANDING PORTRAIT IMAGE FILES: Branding session galleries will contain two folders of your portrait image files. Please back up these files in multiple places […]

client tips

Digital Portraits

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Orlando Family Photographer Style Guide

Picking out outfits can be really tough sometimes, and then trying to prepare for a photoshoot can be even harder. I often get questions from clients about what they should wear, and I REALLY appreciate when they ask for my input. Flattering outfits=Flattering Photos, and I cannot photoshop unflattering outfits out of the picture.  Here […]

client tips

Family Style Guide

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I met Amy Mitchell, aka Lady Amy, through a local Boss Mom’s group, fell in love with her eccentric personality and radiating confidence, and was intrigued by her love of all things British. Come to find out she has had a 20+ year obsession with Britain and the British culture. Special thanks to Prince well […]

personal branding

Houses of Windsor

Family Sunrise Session

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Hollie Branding April 2021 2

A personal branding session is intended for small business owners, aspiring professionals, and entrepreneurs who want to elevate their business game. Think about some of your favorite stores — even large ones like Target, Anthropologie, or Pottery Barn. Each of these businesses has a very distinct vibe, right?  In the same way, the goal of a […]

personal branding

Personal Branding Session

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Had a blast exploring UCF (my Alma Mater) on Monday night for these two fun-loving gals Grad Session! Friends since childhood these two are continuing to experience major milestones together. Daniela is graduating from the College of Science with aspirations to continue her education in pursuit of a career in Occupational Therapy. Flora is graduating […]

seniors

Daniela Flora Sneak Peek

Daniela Flora UCF Grad 2021

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Two men and one woman dressed in business suits standing together in Lake Nona Towncenter plaza.

A branding session isn’t just about taking nice professional photos, it’s about co-creating images that speak to the kind of client you want to attract. The most successful branding sessions can happen with a clear vision and strategic planning. Don’t have a strategic plan outlined yet? That’s ok, I can help. Here’s a list of […]

personal branding

Brand Clarity

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Hi there! I’m Jo!

I’m a Florida-based Brand Growth Strategist and founder of Branding by Jo. I work with established women entrepreneurs to align their brand, systems, and visibility so their business supports sustainable growth. When needed, I bring that strategy to life through photography, video, and website design, ensuring every touchpoint reflects the standard they now operate at.