Over the last 12+ years I have built my photography business from the ground up….and YOU have been a huge part of that! So let me start by saying, thank you. I have taken pictures of so many of your milestones from engagements, weddings, baby bumps, 1st year photos, families, senior/college grad sessions, branding and […]

personal branding

what I’ve been up to

Orlando branding photographer

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I am affirmations

This might sound woo woo but they work! Say these for a few minutes each day leading up to your photoshoot while getting ready in the morning and see how your mindset shifts can have positive outcomes. Jocelyn Espejowww.brandingbyjo.com

personal branding

Positive Affirmations

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 Hello!   I hope you are having a great summer so far and soaking up the sun with those you love most!  Lately I have felt so blessed in regards to the community I have found myself surround by. My retreat earlier this year solidified the need to have more women around me who are similar […]

personal branding

Session Recap

Boss Babe sitting on a bed with laptop and coffee mug on a tray.

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Orlando Branding Photographer Summer Mini Session

It took me a long time to realize the truth: creativity is a gift that doesn’t always have an ‘on’ switch… …and then it took me even longer to realize that this is actually the case for many of us! And now with summer quickly approaching, and the final days of school countdown being ON […]

personal branding

SUMMER KICK OFF

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I’m Jo, a Branding Photographer based in the Orlando, FL area. Branding Photography is a journey that I am loving being on! Read through for a cliff notes version of what fuels my passion to do what I do. I grew up thinking success would be achieved by going to college, getting a good job […]

personal branding

My Story

My (1)

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Screen shot 2022 02 17 at 12.28.33 am

I have the opportunity to occasionally shoot for Orlando Real Producers Magazine and capture photos for their feature articles or vendor spotlights. In the February edition, is a vendor spotlight on Carlos Vargas with Spectrum Solar, which I had the joy of capturing. Read more about Carlos and the Spectrum Solar team on pages 26-29 […]

personal branding

Spectrum Solar Orlando

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Lamyaa is a Boss Babe working on making a transition from the financial realm to real estate. As a single mom she doesn’t want to make the full jump just yet so we will juggle the responsibilities of both jobs, along with the care of her little man for a while. Lamyaa reached out to […]

personal branding

Headshots with Lamyaa

Orlando branding photographer personal branding session

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Social media share files family session 09.04.2021 2

I do not get the opportunity to capture extended families very often. When I do I find it a true joy. I believe it is such a blessing for grand parents to get to meet their grand children, as well as for grand children to get to have their grandparents in their lives. Capturing timeless […]

personal branding

Extended Family Session

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It was a pleasure to meet up with Corrine and capture a personal branding session for her. She has been selected as one of the top 35 under 35 for Orlando Real Producers, an elite group for the top 500 realtors in Orlando and due to such will have an article featured on her in […]

personal branding

Session for Corrine.

2021 5.05 corinne defillippis high res files 3

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Writing a vision statement can be daunting even for the most eloquent entrepreneurs. Hopefully these tips will help you construct a meaningful vision statement.  Before we dive into tips, I want to start by defining what is a vision statement. Although similar to a mission statement which describes the who, what and why of your […]

personal branding

Clear vision how to

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Hi there! I’m Jo!

I’m a Florida-based brand photographer working with service providers and small business owners like you to bring out their spark and help them discover joy and confidence through photography.